Sudeep Ghosh on SuperStuff.ai

Sudeep Ghosh

Expert at driving Digital Growth 🚀. Currently, Head of Digital Marketing & Sales at McDonald's 🍔 😋 | MBA from NMIMS, India 🎓

📲

Digital Marketer

🎯

Growth Marketer

🛒

Ecommerce Growth

💡

Business Strategy

✈️

Traveller

🏅

Sports Enthusiast

Mumbai, India

About me! 👋

12 years of acing marketing as:

Head of Digital Sales
(India)
2021 - present

Digital Marketing Specialist
2019 -2021

Brand & Digital Marketing Manager
2017-2019

Brand Manager

2015-2017

West Head:
Client Servicing
2011 - 2015

Scaling online sales at McDonalds as Head of Digital Sales 🎯

Responsibilities 🫡

Drive sales, liaise with tech and ops teams to ensure gold standard customer experience

Ensuring Operational Efficiencies across:

Grid visibility: From 82% to 95%+

KPT: 22+ to <12 mins

Key stats 📈

+ Helped increase delivery contribution
from 29% (FY20) to 49% (FY22)

+ Grew sales 126% YoY

+ Helped elevate McD to #1 QSR from #4

Best Cross Functional Team of the Year

Me & my team at
the McD Awards 😊

Case Study: FBB's Pujo Love Story

Objective:

Connect with Bengalis nationwide to drive sales ahead of Pujo, on Instagram

Our Approach:

Create the 1st ever INTERACTIVE
WEB SERIES
on Insta stories

Results:

22.7M
Total Reach

20K+
Store Walkins

230%
Increased Profile Visits

15%
Total Engagement

Massive fan love
& media coverage
💌 🗞️

Each day, we launched one story and the viewers got to choose an ending