Your friendly neighborhood Generative AI Creative Director, slinging the web.

I have close to 15 years of advertising experience, with my DNA being a copywriter. Over the course of my career, I have developed skills to amplify my work by rapidly learning about design, strategy, and media.

Fortunate enough to work with the best of agencies, inhouse teams of global brands, have 40+ films, directed a few, handled teams of varied strengths, multiple pan India activations and worked for 50+ brands. 

I help brands to develop their own unique creative positioning, with a deep understanding of different mediums be it digital or traditional. 

Strong believer that web3, blockchain, AI and NFTs will change how advertising works in the near future.