Aakashi kototy on SuperStuff.ai

Aakashi kototy

Copywriter & Marketer (5+ YOE) bridging the gap between high-converting data loops and creative brand storytelling.

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Creative Strategy

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Content Marketing

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Social Media Marketing

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Brand Management

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Paid Ads

Pune, India

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Work with me

A little bit about me 👇🏻

Hi, I'm Aakashi 🌸

Born in Assam, raised near nature, and fueled by local food, I picked up a love for travel early on.

Fun fact: my dad worked for a newspaper, so while other kids went to amusement parks, I was touring paper mills to see how stories got made 📰

P.S:Traveling taught me that nobody likes being talked at—especially by generic marketing copy. I tap into real human psychology to write copy people actually enjoy reading💭

I believe great copy fails if the visual context is messy. Because I'm deeply inspired by visual design, I write with layout, whitespace, and visual hierarchy in mind.

My goal? Stop the scroll in 0.5 seconds! I pair sharp direct-response hooks with visual flow and a touch of strategic humor so the message isn't just read—it gets remembered ✍️ 👀

My Process in a Nutshell

Copywriting is only half the battle—the rest is visual alignment, testing, and numbers. I structure messaging around proven frameworks (like PAS and AIDA), pairing curiosity-driven hooks with visual ideas across static graphics, landing pages, and video ad scripts. Once live, I dive deep into open rates, CTRs, and ROAS to see what actually converts—using those real data insights to continually sharpen both the copy and visual direction!

Beyond copywriting, I managed and mentored a global network of international student ambassadors for AmberStudent. I guided their content strategy, helped them brainstorm creative ideas, and mapped out campaigns that directly drove booking spikes. By leading from the front and getting deeply involved in the day-to-day execution, I even picked up an "Ambassador of the Month" award along the way!

When I'm not writing, you'll find me on set surviving 12-hour shoot shifts, learning how to write punchier video hooks, and consuming ungodly amounts of chai ☕️

In case you want to find an actor for your next brand reel or ad, you know who to connect with 😏

I’m always excited to connect with team leaders and brands looking for high-converting direct response copy, curiosity-driven campaign strategies, and real revenue growth!

Let's connect 🙌🏻

How to Go Viral on Purpose, Not by Accident

The Strategy: Combined relatable storytelling, interrupt hooks, and trend listening on Hootsuite to build brand equity.

The Process: Tracked keyword trends with Semrush, optimized visual content pacing, and scheduled posts during peak engagement windows.

The Result: Generated over 4.5 Million+ views and boosting audience engagement.

Push Notifications (AmberStudent) Triggers that drove major booking spikes ( During initial launch ) 👀

Landlords Ghosted, But Our Push Notifications Didn’t

TG: Gen Z Indian & international students navigating pre-departure panic, visa deadlines, and room hunting abroad.

What I Did: Wrote punchy, curiosity-driven push notifications using student humor, pain-point hooks, and urgent 1-click CTAs.

The Result: Spiked instant app downloads and accelerated completed room bookings.

App Download Spike due to Push Notifications 📣

Engineering Day Creative Campaign (Selected case) 👷🏻

Engineering Maximum Comfort (Literally) ⚙️

TG: Clickers + warm audience + new audience who love a good brain-teaser.

What I Did: Built an Engineers' Day math-puzzle campaign across IG, Ads, Email & WhatsApp, linking back to everyday ergonomic comfort.

The Result: Spiked organic reach, hit high ad CTRs, and drove a massive surge in conversions.

B2C & B2B Content ( Amberstudent )

B2B & B2C Content 🎓

TG: Students moving overseas, partner universities, and global student ambassadors.
What I Did: Created B2C guides & B2B university partnership brochures, while designing high-engagement toolkits and content for student ambassadors.

The Result: Accelerated institutional B2B partnerships and scaled international student bookings across global markets.

Amber Ambassador Bulletein

Ambassdor Roadmap

FREEBIE UK EDITION

Ambassodor Refferal Bonus Poster

University Partnership Brochure

University Brochure ( India )

Email Marketing (Amber Clients + Frido) Skyrocketing open rates up to 40 -70% 🥳

What Drives My Email Metrics 📊

Highest Open Rates: Curiosity-driven and question-based subject lines outpaced standard headlines by creating scroll-stopping hooks.

Peak CTRs: Short, conversational copy that read like a message from a friend built trust & drives higher CTR.

Max Conversions: Seamlessly aligning subject line hooks with helpful, utility-focused email content minimized drop-off and boost revenue.

Ideating Organic Content on a $0 Budget

What I Did: Studied audience behavior and active trends to create high-reach organic content—using interactive polls, engagement loops, and pattern-interrupt hooks timed for peak activity windows.

The Result: Maximized organic reach and scaled brand revenue without spending a single rupee on ads.

Brand Collaboration Campaigns at Blogchatter📝

Who says influencer marketing is just social media trends? Long-form blogging is where true digital influence built. At Blogchatter, I led successful brand-blogger collaborations that helped brands scale, build trust, and expand their audience footprint.

Google & Meta Paid Ads Direct-response copy engineered to convert 🛍️

Data-Led Ad Scaling 🎯

Data Audit & Angles: Analyzed key metrics (Thumb-stop CTRs, Outbound Clicks) to pinpoint winning static angles and kill ad fatigue.

Ideation & Copy: Designed high-converting static graphic concepts and audience-specific copy—matching cold-traffic curiosity with retargeting urgency.

ROAS Impact: Maximised scroll-stop rates and drove high ROAS by scaling top-performing static variants.

SEO Blogs & Ghostwriting Long-form content ( Blogchatter and Amber ) ✍🏻

Website landing page content 📈

Executed end-to-end website landing page copy for flagship ecommerce campaigns, including Mother's Day, Father's Day, and Freedom Deal sales, optimizing for maximum user engagement and scale!