Aamir Kanchwala
Growth Marketer @ Toplyne | Scaling AI SaaS Startups | Product Marketing, Customer Success & Sales | Data-Driven & Impact-Oriented
⚙️
Project Management📣
Product Marketing📈
Growth Hacking📊
Data Analysis📲
Digital Marketing
Mumbai, India
I'm a Growth Marketer with 5 years of experience scaling early-stage AI SaaS startups. I have cross-functional skills in Product Marketing, Customer Success, Sales, and Product Operations. I've worked with companies like Rephrase.ai, where I launched new features and increased sales, and Toplyne, where I'm currently working as a Growth Marketer. #GrowthMarketer #AIStartups #ProductMarketing
Growth Marketer, Toplyne
February 2024 - Present
Bengaluru, Karnataka, India
GrowthX Fellow, GrowthX
December 2023 - March 2024
Founder's Office, Rephrase.ai
November 2022 - June 2023
Bengaluru, Karnataka, India
- Led Rephrase Studio launch as APM for text-to-avatar video SaaS product - Generated $560k in additional sales by adopting voice to voice conversion technology in pipeline, to enable multilingual voice cloning and onboard international customers
- Cut overall project delivery cycle by ~50% through the implementation of data-driven reporting and analysis - Launched real-time voice conversion feature for our customers, scaling hourly instance limit by 300% - Led experimentation design to enhance AI model’s overall tech output
- Cut overall project delivery cycle by ~50% through the implementation of data-driven reporting and analysis - Launched real-time voice conversion feature for our customers, scaling hourly instance limit by 300% - Led experimentation design to enhance AI model’s overall tech output
Top Fellow - NextLeap Product Management Fellowship, NextLeap
November 2022 - February 2023
Customer Success Lead, Rephrase.ai
March 2022 - November 2022
- Generated over $1M in revenue for the company by managing end-to-end delivery for 50+ celebrity personalisation deals
- Established the Project and Customer Success function within the company, setting goals and KPI’s, building a knowledge base, and creating standard operating procedures
- Youngest Department Head in the company, leading a team of 6 customer success professionals
- Implemented a comprehensive customer feedback system to extract insights and guide business and tech teams in refining product offerings
- Established the Project and Customer Success function within the company, setting goals and KPI’s, building a knowledge base, and creating standard operating procedures
- Youngest Department Head in the company, leading a team of 6 customer success professionals
- Implemented a comprehensive customer feedback system to extract insights and guide business and tech teams in refining product offerings
Customer Success Manager, Rephrase.ai
November 2021 - March 2022
Bangalore Urban, Karnataka, India
Account Planning and Strategy Manager, The Glitch
May 2021 - November 2021
Mumbai, Maharashtra, India
-Part of the core Brand Strategy team -Executed brand communication and content strategy for BigBasket, Smirnoff India and Crocs India
-Administered customer sentiment analysis projects through customer focus groups and interviews to understand brand sentiment and derive insights regarding consideration, purchase and consumption patterns
-Developed social listening insights and monthly marketing reports using marketing analytic tools - Facebook Insights, Google Analytics, Linkedin Analytics, Talkwalker, Brandwatch and Socialbaker
-Administered customer sentiment analysis projects through customer focus groups and interviews to understand brand sentiment and derive insights regarding consideration, purchase and consumption patterns
-Developed social listening insights and monthly marketing reports using marketing analytic tools - Facebook Insights, Google Analytics, Linkedin Analytics, Talkwalker, Brandwatch and Socialbaker
Business Development Executive, FoxyMoron
November 2019 - April 2021
Mumbai, Maharashtra
- Qualifying leads and establishing client relationships to lead to conversion
- Negotiating costs, closure and onboarding clients
- Core involvement and leadership role in developing strategy for pitches for brands across numerous industries - FMCG, Pharma, Fintech, OTT, Alcobev, Clothing and Banking
- Conducting in-depth category and consumer research to identify key challenges for the brand in the market
- Devising distinct Positioning and Communication strategy for brands to achieve their business objective
- Developing the year long Content and Channel strategy for brands
- Onboarded brands such as Kellogg's India, CRED, Pokerstars and Gilette India
- Negotiating costs, closure and onboarding clients
- Core involvement and leadership role in developing strategy for pitches for brands across numerous industries - FMCG, Pharma, Fintech, OTT, Alcobev, Clothing and Banking
- Conducting in-depth category and consumer research to identify key challenges for the brand in the market
- Devising distinct Positioning and Communication strategy for brands to achieve their business objective
- Developing the year long Content and Channel strategy for brands
- Onboarded brands such as Kellogg's India, CRED, Pokerstars and Gilette India
Intern
September 2019 - October 2019
Mumbai, Maharashtra, India
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Education
Bachelor of Arts - BA, History, Economics and English Literature
2013 - 2018