Aarti Hegde
I am a seasoned Content Manager with over 9 years of experience. I have worked with Digital by Elite Foods & SFC Group LLC and Bajo Foods, leading high-performing teams and driving brand awareness and engagement.
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Content Strategy
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Content Writing
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Content Creation
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Content Marketing
Bangalore, India

Experienced Content Manager with 9+ years in crafting strategic content for brands, driving engagement and digital growth. Skilled in content creation, management, and optimization for SEO and user engagement. Worked with renowned companies like Elite Foods, Vesta Ice Cream, and SFC Plus. #ContentMarketing #DigitalGrowth #BrandAwareness

Senior Content Lead - Brand Management & Digital Marketing, MX Digital by Elite Foods & SFC Group LLC
August 2023 - Present
Bangalore, India
- Led high-performing content teams to develop and execute data-driven strategies that significantly increased brand awareness and social media engagement for clients across diverse industries
- Developed and implemented data-driven content calendars, ensuring a consistent flow of high-quality content across various platforms
- Delivered compelling copy and creative campaigns that resonated with target audiences, resulting in impressive growth and exceeding client expectations
- Analyzed content performance metrics to identify areas for improvement and optimize content for better results
- Adept at managing cross-functional teams and collaborating with designers and video editors to ensure consistent brand messaging and project success
Freelance Writer
March 2019 - Present
- Crafted engaging content for lifestyle brands across fashion, travel, fitness, health & wellness, and relationships
- Led projects from start to finish, ensuring consistent brand messaging and achieving client goals
- Increased Memefluencer's follower base by 2,000+ and achieved 2
- 3% follower growth for TalentRecruit's LinkedIn presence within a short timeframe
- Content versatility extends beyond writing: scriptwriting, podcast hosting, interviewing, and ghostwriting for various platforms
Senior Content Manager, Bajo Foods
April 2022 - July 2023
Bangalore, India
- Developed and executed multi-channel content strategies that boosted brand awareness, social media engagement, and sales across diverse platforms
- Led and mentored a content creation team while collaborating with marketing and design teams to ensure consistent brand messaging and seamless content delivery
- Achieved average growth rates of 36% in social media followers for the Lo! Foods, ProteinChef, and DiabeSmart brand pages in three months
- Managed the LinkedIn strategy for Bajo Foods, achieving over 12% growth in three months, and analyze social media metrics for continuous improvement
- Developed website content and framework for newer brands like ProteinChef and DiabeSmart
Copywriter, Ralph&Das
March 2018 - February 2019
Bangalore, India
- Conceptualized and created engaging advertising copy across digital and print mediums while managing all aspects of content production
- Oversaw copywriting and proofreading efforts, guaranteeing error-free content
- Provided strategic guidance to clients regarding promotional events and seasonal marketing campaigns
Copywriter, Mobilise Inc
February 2017 - November 2017
Bangalore, India
- Developed compelling copy across diverse marketing materials and ensured brand consistency and clarity by editing existing copy
- Conceptualized and wrote engaging content for websites, emails, and marketing campaigns, contributing to sales success
Education
MBA (MARKETING + HUMAN RESOURCES)
2015
Bangalore, India
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