- Successfully secured new clients like HP, BOSCH, and HCL Technologies through participation in high-stakes pitches
- Manage an organisation's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns
- Develops and owns multiple team KPIs for social media strategy to drive results toward our business goals over short and long-term that are reported to senior leadership
- Provides thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organization
- Partner with technical and business teams to drive system improvements within internal social media tools

- Presented the campaign pitch for Eduauraa, having helped devise the insights, competitor analysis, SWOT analysis, and campaign ideas
- Formulated strategy for pitch presentation for a talent agency with focus on talents' current status on social media, SWOT analysis, insights, and campaign ideas
- Helped design concepts and ideas for Amazon 30 Days Free Trial Customer Acquisition Campaign based on close coordination with the client and internal creative teams
- Contributed to the campaign promotional videos for Amazon Prime Shows

- Worked directly with clients to effectively manage deliverables
- Personally handled sensitive client information and transactions
- Addressed client queries and concerns in a comprehensive but timely manner, also offering solutions to complex customer requests and complaints
- Assisted with, and contributed to, marketing and advertising initiatives
- Coordinated with numerous external vendors for marketing collateral for Istituto Marangoni & Gurukrupa
- Took the initiative for closely collaborating with Performance Marketing team to ensure increased lead quality and flow of Gurukrupa
- Coordinated, attended and monitored THE ITCH SUMMIT, Vu100 Television Launch Event and multiple events from Istituto Marangoni

- Devised optimum communication and targeting for Fitness World, a premium fitness equipment brand and was responsible for 25% of total revenue through digital sales
- Ideated, executed and optimized social media ads to generate leads for Plastivision, India's largest plastic industry event
- Developed digital strategies to maximize reach within target customers - from creating to managing all published content (images, video and written)
- Designed and implemented digital projects to increase customer ROI

- Developed, tracked and improved landing pages
- Led execution of strategic planning - navigated the entire planning process to clearly articulate brand's vision, mission, value proposition, brand architecture and positioning
- Assisted in market research for understanding the need gap for our service
- Supported Business Development for on-boarding new partners
- Created company profile and assisted in investor pitches
- Ideated, executed and optimized lead generation advertisements

- Devised and executed content strategies
- Organized and managed online contests for Homeshop18 which led to an organic surge in following and engagement rate
- Handled profiles and daily online activities of Homeshop18, Haldiram's, and Sehwag Cricket Academy
- Served as thought leader on digital trends and emerging social media technologies
- Planned social media events and postings through management software like Hootsuite

- Created, edited and proof-read content for company’s websites and blog, worked closely with the SEO team to produce website content for the entertainment sector inclusive of meta tags, title tags and header tags
- Scheduled articles and applied analytics to quantify success with Tweet Deck and HootSuite
- Generated frequent shareable content to drive follower-engagement