Abhash Sen
The journey from an Electrical and Communications Engineering graduate at Guntur Engineering College to a marketing maven at MICA has honed my analytical acumen and attention to detail.
💻
Stakeholder Mangement📣
Marketing📊
Data Analysis
Mumbai, India
Experienced program manager with 6+ years in media and digital marketing. Skilled in Google Ads, Google Analytics, and Tableau. Worked with Media.net and scaled growth for Google Ads accounts. Also led initiatives for Meta Ads and established new revenue streams. Worked with Cognizant Tech. Sol and improved Apple Maps accuracy. Has a PGDM in Media and Digital Marketing from MICA. #ProgramManagement #DigitalMarketing #DataInsights
Associate Program Manager, Media.net
May 2022 - July 2024
- Planned, Executed and Scaled growth for 20 Google Ads Accounts, with Profit margin of 30%
- Tripled Daily Spend for Proprietary Private Marketplace (PMP) from $1600 to $5000, recording average profit growth by 10%, with a 64% peak
- Drove initiatves addressing client performance query for cannabalization, leading to RoAS growth of 30% YoY for 5 clients
- Led scaling initiatives, resulting in 2x times client onboarding, improving overall CTR and reducing CPA
- Established new revenue stream by strategizing end to end integration of Meta Ads project
- Executed scaling initiatives for 15 Meta accounts, generating daily revenue of $3000/account in 5 months
- Onboarded 50 new clients for Meta Ads Project, enhancing Traffic Mix (TM) and Traffic Quality (TQ)
- Developed internal compliance guidelines for Meta, establishing a formalized feedback loop for internal stakeholders
- Streamlined internal operations, reducing project turnaround time by 20% within 2 months
- Led initiatives creating Product Feature Wishlist and conducting POCs for strategy validation
- Tripled Daily Spend for Proprietary Private Marketplace (PMP) from $1600 to $5000, recording average profit growth by 10%, with a 64% peak
- Drove initiatves addressing client performance query for cannabalization, leading to RoAS growth of 30% YoY for 5 clients
- Led scaling initiatives, resulting in 2x times client onboarding, improving overall CTR and reducing CPA
- Established new revenue stream by strategizing end to end integration of Meta Ads project
- Executed scaling initiatives for 15 Meta accounts, generating daily revenue of $3000/account in 5 months
- Onboarded 50 new clients for Meta Ads Project, enhancing Traffic Mix (TM) and Traffic Quality (TQ)
- Developed internal compliance guidelines for Meta, establishing a formalized feedback loop for internal stakeholders
- Streamlined internal operations, reducing project turnaround time by 20% within 2 months
- Led initiatives creating Product Feature Wishlist and conducting POCs for strategy validation
Digital Media Intern, The Hindu Group, Chennai
April 2021 - June 2021
- Designed subscription landing page for the Hindu, with profitable subscription models
- Devised and recommended new bundles subscription plans and app Features
- Developed case study on e-paper market in India, based on primary & secondary research
- Devised and recommended new bundles subscription plans and app Features
- Developed case study on e-paper market in India, based on primary & secondary research
Senior Process Executive, Cognizant Tech. Sol
October 2017 - April 2020
- Ensured precision in Apple maps attributes for client businesses across Europe, Asia, and USA
- Trained 10 data analyst teams and streamlined 7 pipeline projects for on-ground implementation
- Led the team of APPLE POI-QC, improving map data accuracy from 70% to 96%
- Handled additional responsibilities of Team Management and Performance Metric Calculations
- Conducted Quality Checks on Map Attributes for Europe, USA, and Nordic Countries
- Headed Onboarding of new Apple Maps projects in India
- Trained 10 data analyst teams and streamlined 7 pipeline projects for on-ground implementation
- Led the team of APPLE POI-QC, improving map data accuracy from 70% to 96%
- Handled additional responsibilities of Team Management and Performance Metric Calculations
- Conducted Quality Checks on Map Attributes for Europe, USA, and Nordic Countries
- Headed Onboarding of new Apple Maps projects in India
Analyst, Wipro Ltd.
June 2017 - October 2017
- Spearheaded multiple projects of AOI, Buildings and routes in Google Maps
Analyst, Global Logic Technologies Ltd.
November 2015 - June 2017
- Created geocode & perimeter tags on Google Maps for 350k+ client businesses across Europe, USA
- Achieved an average accuracy of 93% in Google Maps data validation
- Contributed to key projects spanning across Area mapping, Routing, Geocodes, and Directions
- Achieved an average accuracy of 93% in Google Maps data validation
- Contributed to key projects spanning across Area mapping, Routing, Geocodes, and Directions
Build your resume
Education
PGDM in Media and Digital Marketing
2020 - 2022
MICA,Ahmedabad
B.Tech in Electronics and Communication
2011 - 2015
Guntur Engineering College
