Abhijit Ghosh on SuperStuff.ai

Abhijit Ghosh

Expert at Brand and Social led growth 🚀 | 10 years of marketing experience across both legacy organiszations & consumer tech startups⚡ | Currently leading social commerce at Bajaj Finserv 💼

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Brand Management

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Branding Strategy

📣

Social Media Marketing

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Influencer Marketing

🎯

Growth Marketer

Bangalore, India

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Brand Campaign Development

Social Media Strategy

360 degree marketing

Brand Positioning and Long Term Strategy

About Me

Hey there, I'm Abhijit 👋

Love exploring
new places 🏖️

Foodie at heart 🍔

I dive deep to understand consumers 🕵️‍♂️

Balanced between the left and right brain 🤝

My Work Journey 🚀

Meesho

Led the growth story of the brand to become the "Most recalled e-commerce brand in India" in 2.5 years

Practo

Reached 50 Mn+ consumers during challenging Covid times to help them with online doctor consultation

Flipkart

Launched multiple products under Flipkart Private brands to increase portfolio ARR by 2x

Showcasing Meesho as a Destination for Quality Products 🛒

1. Increase in "quality perception" by +4 pp

2. Viral Social Media pre buzz campaign - 200 Mn+ Reach

Creating a Property and Branding for the Festive Season 🎉

1. Highly Viral Social Media campaign picked up by national publications & celebs, garnering reach of 350 Mn+

2. Overdelivering on aggressive App Open Targets with 1/2 the media spends of competition

3. Created the sale event name, proposition and a coherent branding campaign with 9 national & regional celebs

Establishing Meesho as a Trendy Destination for India's Youth 😎

1. Highest ever awareness among Young TG for Meesho with movements of + 7pp

2. Social Media Influencer contest with 30K+ participation

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Showcase Meesho as a Horizontal E-Commerce Platform 📲

Check out the YT videos! 👆

1. Increased perception of "Multiple products and categories" by +3pp and led to increase in organic installs

2. One of the 1st brands to collaborate with Meta- "Made for Reels" program with highly innovative creatives which increased consideration by + 2pp

Extending Meesho's Core Value proposition of "Right Price" 🤑

1. No 1 Most Engaging Brand in India on Instagram from Aug'23 to April'24 consecutively

2. Grew follower base from 300k to 3.8 Mn in 2.5 years to become 2nd most followed brand in India

Content Plugins ✨

Introducing Online Doctor Consultation during Covid and establishing Practo as the go-to destination for doctor search 👩🏻‍⚕️ 👨🏻‍⚕️ 🔍

1xx% Increase in Organic Installs during campaign period

About Me

Passionate Marketing Leader with 10 years of brand building, digital marketing, new product launch and marketing P&L management experience in Bajaj Finserv, Meesho, Flipkart, Practo, Keya Foods across verticals like e-commerce, health-tech, financial services & FMCG. Interested in talking all things marketing and business.