- Set up the PMM function from scratch and a key part of the company's journey from 0 to $1.5M ARR 
- Launched 5 products & 10 features through a mix of blogs, landing pages, release notes, explainer videos, lifecycle emails, paid promotions & monthly newsletters 
- Built Phyllo's use case library, received 10K+ unique page views in less than 6 months 
- Created all sales enablement collateral from scratch; 5+ product decks, 20+ demo videos, competitor battle cards, multiple case studies & user persona documents 
- Launched Phyllo's new influencer marketing product insightIQ; prominent initiatives - website, G2 listing, IMHub Review, micro apps, comparison landing pages, PR 
- Executed 6 successful Product Hunt launches with 2K+ upvotes, 1.5K+ followers, #3 Product of the Day badge, Golden Kitty nomination & 250% M-o-M increase in signups

- Awarded a Pre-placement Offer to join the coveted UFLP program, 1/4 of 25+ 
- In-depth analysis of Surf Excel QW's market share in the 4 southern states, analyzed over 10 data cuts including sales metrics, distribution metrics & consumer insights 
- Interviewed 20+ customers in TN to understand their usage patterns for detergents 
- Formulated 4 hypotheses for SXL QW's post-pandemic recovery in South India by reconciling data analyses with feedback from customers 
- Formulated over 10 ad-copy ideas and tested their efficacy in the consumer interviews

- Responsible for writing multiple pieces of educational and thought leadership content in the form of blogs, ebooks, whitepapers, and long form SEO pages 
- Created high ranking organic SEO content with webpages on 'ticketing software', 'online helpdesk system', 'customer portal software', and several others ranking within the top 5 search results on Google and getting over a 1000 leads year-on-year 
- Authored an ebook on 'customer service productivity' and devised its email nurture journey which resulted in 130+ organic leads. The ebook was also used as a sales enablement collateral by multiple GTM teams

- A key part of the Freshdesk Product Marketing team whose two primary goals were lead generation and increasing product adoption 
- Took care of the planning and execution of GTM activities for different product features from scratch - landing pages, videos, webinars, email campaigns, internal and external help documentation 
- Collaborated extensively with product managers to understand the working of highly critical product features and how they can be marketed to their respective target audiences 
- In charge of driving a high stake competitor campaign to acquire users of Salesforce's Desk.com 
- Successfully conducted a high-opportunity webinar on the importance of benchmarking metrics in customer support that received over 700 signups with 130 attendees

- In charge of planning and strategizing of marketing activities to help successfully launch Zoho Checkout - a cloud based online payments application 
- Responsible for the framing of the entire website content, in-app messaging, social media promotions, PR and user education documentation for Zoho Checkout 
- Handled the product blog, email campaigns, webinars and video guides 
- Actively curated and monitored Zoho Checkout’s website visits and strategized activities to increase its traction via search engine optimization(SEO) and paid marketing(CPC) campaigns. An experiment with paid ads on Quora led to more than a 1000 leads with an extremely low cost per lead