- Owned everything brand-marketing at leap
- club including the strategy, brand vision/ tone and roadmap, and held end-to-end responsibility across copywriting, socials, design, brand partnerships and public relations, worked directly with the founders
- Developed leap
- club’s voice across the board: engagement, brand and product marketing and executed multi-channel marketing campaigns (big + small) optimised for social media platforms - worked across cross-functional teams to get the job done
- As a copywriter - owned copy and content narrative for our members + brand while maintaining consistency in our tone of voice across mediums and channels (events, partnerships, marketing, engagement)
- Handled marketing communications and led creative work and media plans in partnership with agencies, internal creatives, cross-functional teams and external partners

- Led all creative and functional content plus communications for the brand
- This includes digital ads, emailers, blogs, order inserts, investor decks, etc
- Looked into the branding and design for all the websites and other mediums we use to speak to the customers
- Came up with new brand campaigns to be taken live across the website and our social media handles
- Worked with various agencies (ad, video, content) and freelancers to manage all the work that was outsourced for campaigns as well as periodic productions
- Constructed the entire syntax and tone of voice for the brand, balancing the gravitas, the luxury, and the boldness
- Lead efforts across concept development to delivery of final product with PR, Design & Social teams
- Interpreted creative briefs to develop and produce innovative concepts across channels & platforms, keeping the brand voice intact
- Wrote original copy and edit content for a range of marketing and communications materials across Ads, Email Marketing, Blogs, and Website copy
- Researched Lemonade’s needs and target audiences, through online searches, reviews of existing research, and collaboration with cross-functional teams across PR, Brand, and Social and collaborated across teams to ideate and execute Product Marketing, Supply Marketing, and Business Marketing efforts

- Handled CRM, Digital, ATL/BTL, and everything copy and design for Online Ordering for the Indian and the UAE markets
- Was also responsible for creative undertakings for major verticals such as Edition Card, Zomato Pro, Zomato Pay, Zomato Whatsapp, Emerging Markets, Zomato Nutrition, and partially for Legends
- Contributed to the Delivery Riders’, Merchants, and PR teams as and when required
- Was part of the Virality Team — the team responsible for coming up with viral, quirky ideas that were meant to shock, surprise, and delight the audience across all markets
- Assisted in video campaign shoots made for digital platforms
- Coordinated with ad agencies and production houses for various projects
- Mentored and groomed every writer that was hired for the Marketing team, including writers for vernacular languages
- Worked in the Dining Out team and handled everything from communication that goes out to the users and merchants - from video scripts, social media posts, digital ads, and blogs for India and all international markets
- Ideated closely with the design team to find new, creative ways to engage and interact with users across various mediums
- Worked with the analytics team to figure out what communications are working to bring in sales and footfall on the mobile app
- Designed ATL/BTL and social media and communication campaigns for Zomato Gold for India, UAE, New Zealand, Australia, and South East Asia
- Launched Zomato Gold in Doha

- Wrote and edited fashion/lifestyle stories – which included a whole gamut of subjects from trending topics to fashion trends and things that readers would relate to the most
- Produced interesting video stories and content for the channel + came up with ideas to reform the way content can be used for online mediums and NDTV’s lifestyle vertical
- Interviewed celebrities, industry leaders, and social media personalities for feature articles and op-eds
- Wrote branded content for clients, which included articles about products available online that catered to the readers
- Worked with Amazon to enlist their products and place them strategically in our articles regularly
- Curated shopping experiences for readers by picking out products and writing about them

- Wrote stories under Travel, Food, Relationships, Mental Health, Fashion, and Music verticals including food reviews, and travelogues
- Curated stories from all over the internet and rehashed them for the contemporary reader
- Pitched ideas for video and picture stories that appeal to the millennial mindset
- Kept an eye out for the latest trends, pop culture, and happenings around the city

- Handled the official social media accounts of the company on platforms such as Twitter, Facebook, and ANI’s mobile application
- The work involved live/real-time tweeting info/bytes/visuals/videos in an inventive & catchy manner
- Came up with marketing strategies for various online platforms and creative ways to bring new changes in how news is communicated
- Coordinated between multiple levels in & outside the agency; I was the channel of communication between the reporters on ground zero, national bureaus, and the Editor-in-Chief
- I collected, corroborated and confirmed all news pieces that came in
- Ideated for ANI Live Videos for Facebook, and featured in the lifestyle segments of the same
- Covered the Entertainment/Fashion beat, and wrote op-ed pieces