I have loved technology and marketing since I was a little kid. I remember the day I was sitting in front of a computer and making an animated video on Microsoft Flash for the very first time. It felt surreal! When friends started asking me to make videos for them, I unknowingly began my first barter-based “marketing gig.” That spark never really left me.  

My TLDR 🤝

💳 Mastercard:  Scaled 300+ products staring back at me and no tracking pixels to save me. Learned to run performance campaigns on “hard mode” 

📈 Performics India:  Agency life. Managed big BFSI & telecom accounts where every click was worth a small fortune. Serving a 30% growth in acquisitions

📊 Dentsu:  Think of this as my “data monk” phase. Spent hours meditating over CAC, CTR, and CVR. Discovered that lowering CAC by 18% feels like winning a cricket match in the final over. 
 

🎯 PortraitFlip:  Took a bootstrapped art brand and gave it a passport. Negotiated with influencers at 3AM across time zones, mailed paintings to strangers in the UK, and realised the phrase “viral content” has nothing to do with viruses (thankfully).  

🧪 ICMS Pvt Ltd:  My early hustle days, juggling events, leads, and figuring out why the printer always jammed before client meetings. Learned the art of selling without sounding like I’m selling, which is a survival skill in marketing.