- Proficient marketer with over 15 years of experience spanning ecommerce, fintech & sizeable FMCG brands
- Lead brand marketing for key strategic businesses in Flipkart & Paytm
- Building winning propositions, GTM strategy and execution of consumer marketing plans for highly competitive, agile businesses (Grocery, Healthtech, Consumer Durables, Beauty & Personal Care, Fintech) with an informed, research led view of consumer understanding
- Experienced in marketing large legacy brands successfully
- My experience across different businesses in ecommerce, fintech & FMCG has honed my capabilities to ask the right questions, understand narratives, challenges and opportunities, plan actions and deliver with speed
- Building new businesses and bridging the gap from product to consumer is a continued area of interest

- Understanding business challenges, decoding the consumer articulation of the challenges and proposing/executing growth based solves in the way of campaigns, constructs and recommendations
- Leading consumer facing marketing for various categories over 2 years spanning Beauty, Baby care, Large appliances, Electronics
- Lead core brand development and marketing for new businesses like Flipkart Grocery, Health+, Shopsy and Fintech

- Brand & Digital Lead for Tata SmartFoodz Ltd
- Marketing Mix development, infrastructure setup for brand TATA Q – a ready to eat brand with a well differentiated first of its kind offering in India

- Building bebeautiful
- in & Leading Digital Capability adoption toward business transformation across brands