Aishwarya G.
Growth & Marketing Lead @ Udaan | GTM | Branding | Scaling
馃摚
Product Marketing馃挕
Business Strategy馃摬
Digital Marketing馃搱
Growth Hacking馃摚
Advertising
Bengaluru, India
Experienced marketer with 6+ years in strategic marketing, digital marketing, and product innovation. Worked with popular companies like Udaan and Usha International. Skilled in creating brand and marketing strategies, driving growth, and executing 360 degree brand campaigns. #Marketer #StrategicMarketing #DigitalInnovation
Growth & Marketing Lead - Hardlines, udaan.com
October 2023 - Present
Bengaluru, Karnataka, India
Skills: Strategic Marketing 路 Product Marketing 路 Marketing Mix Modeling 路 Digital Marketing 路 Business Strategy 路 Marketing Strategy 路 Go-to-market Strategy 路 Team Management
Marketing Lead - Electronics, udaan.com
September 2022 - October 2023
Bengaluru, Karnataka, India
Bharat Ka e-commerce , building the value of online Shopping for your nearest electronics store.
Skills: UX Research 路 Growth Hacking 路 Business Planning 路 Advertising Sales 路 Gtm 路 P&L Management 路 Marketing Strategy
Category Marketing Manager, udaan.com
September 2021 - September 2022
Bengaluru, Karnataka, India
Private Brand Marketing Manager, udaan.com
December 2020 - September 2021
Bengaluru, Karnataka, India
Brand Manager, Usha International
November 2019 - December 2020
Making Usha the chosen new age brand via smart and usage oriented NPDs
Skills: Strategic Communications 路 New product development 路 Brand Management
Deputy Manager Marketing, Usha International
November 2018 - November 2019
Management Trainee, Usha International
April 2018 - October 2018
International Marketing, IHC Integrated Holistic Communications
June 2017 - July 2017
Dubai, United Arab Emirates
In my international stint with IHC , I devised plans targetted to the global consumer base in Dubai. worked on various projects :
- Created an in-depth Social media promotion plan for facilities management company MPlus
- Conceptualized the launch event for Australia based furniture brand Schiavello
- Created a marketing plan for the entry of temporary space solutions provider- Losberger in the ME market
- Developed a social media calendar of high visibility local and global events for the UAE, UK and USA market
- Created an in-depth Social media promotion plan for facilities management company MPlus
- Conceptualized the launch event for Australia based furniture brand Schiavello
- Created a marketing plan for the entry of temporary space solutions provider- Losberger in the ME market
- Developed a social media calendar of high visibility local and global events for the UAE, UK and USA market
Marketing And Business Development, ShopClues
April 2017 - June 2017
Gurgaon, India
Analysed the flow of various Merchant touchpoints for Shopclues, benchmarked it against the competitors
Identified various areas of opportunities & improvements pertaining to Merchant Communications &Merchant Operations after performing a detailed psycho-graphic study on the Merchant base.
Identified gaps in catalouging & listing process for merchants and suggested a monetization plan
Identified various areas of opportunities & improvements pertaining to Merchant Communications &Merchant Operations after performing a detailed psycho-graphic study on the Merchant base.
Identified gaps in catalouging & listing process for merchants and suggested a monetization plan
Brand Consultant, Bennett Coleman and Co. Ltd. (Times Group)
August 2014 - May 2015
New Delhi Area, India
End to end management of Brand Associations (Eg. Raahgiri day, Delhi Times fresh face, TOI challenge etc.)
Formulated and implemented marketing strategies for 3rd Party Tie-ups & Sponsorships; increased brand visibility
Complete management of more than 100 BTL activations; managed a collective footfall of approx. 50000 people
Formulated and implemented marketing strategies for 3rd Party Tie-ups & Sponsorships; increased brand visibility
Complete management of more than 100 BTL activations; managed a collective footfall of approx. 50000 people
Public affairs & Communication intern, The Coca-Cola Company
June 2013 - July 2013
Gurgaon, India
Active part of building - Support My School sponsered by Coca Cola- 1st social awareness project in USA reaching out to 2000+ people across 5 continents
Account Management Intern, Kotak Mahindra Bank
June 2012 - July 2012
Gurgaon, India
Provided service support to 300+ customers and generated 100+ leads for Kotak Life Insurance product.
Analyzing the impact of 6% interest rate p.a. on savings account
Analyzing the impact of 6% interest rate p.a. on savings account
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Education
Digital marketing
2021 - 2021
Digipivot by Google & ISBDigipivot by Google & ISB
Master of Business Administration (M.B.A.), Strategic Marketing and Communication
2016 - 2018
MICA | The School of Ideas
Activities and societies: Head, Planning and Promotion, Entreprenuership Development Committee, MICA
Silver Medalist - AAAI Raman Memorial scholarship for academic excellence, Advertising and Brand Management, MICA
Silver Medalist - AAAI Raman Memorial scholarship for academic excellence, Advertising and Brand Management, MICA
Bachelor of Business Economics
2011 - 2014
Delhi University
Activities and societies: Member, Dramatics Society, DU, 2011- 2013
Chief organizer, Debating festival, DU, 2011
Chief organizer, Dramatics Festival 2012-2013
Street Theater
Activities and societies: Member, Dramatics Society, DU, 2011- 2013 Chief organizer, Debating festival, DU, 2011 Chief organizer, Dramatics Festival 2012-2013 Street Theater
Chief organizer, Debating festival, DU, 2011
Chief organizer, Dramatics Festival 2012-2013
Street Theater
Activities and societies: Member, Dramatics Society, DU, 2011- 2013 Chief organizer, Debating festival, DU, 2011 Chief organizer, Dramatics Festival 2012-2013 Street Theater
First prize at IIM- A, Youth Nexus and Several DU Street Theater Competitions
