Growing and expanding revenue led business of Soundboxes in North and West regions for Paytm. Strategising inputs for 3 layers of the SB business - 
1. Business (Performance)
2. Manpower (Regional Strategy)
3. Sales (Output)

PnL Owner, Virtual Kitchens Business - West 

- Headed business of Virtual Kitchens as launch team for high ticket partners, drove brand acquisition, launch, GTM, growth,
merchandising, PnL and consumer retention
- Discovered supply opportunities via big data analysis and market segmentation, grew the portfolio to 20+ brands in restaurants, guilt free and FMCG food category 
- Drove 0 to 1 launch and growth via conceptualization, quality, packaging, pricing strategy, merchandising, visibility and EBITDA projection
- Demonstrated improved consumer journey through multi channel campaigns at relevant touchpoints, campaign impact measurement and A/B testing attaining a growth in repeat users by 34%, retention by 78%, AOV by 45%
- Reached revenue growth to 518% in 8 months for West and GMV growth rate of 112% for P&L projections set quarterly
- Created and improved CPC/CPV campaigns, discounting and pricing to arrest cold starts and consumer attrition
- Notable Launches - Oh! Hashi, Wonton Pot, The Neapolitan Oven, NYC Burger Co., Harvest Salad Co., Kuro's Sushi & Ramen

Marketing - AXN and Sony AATH - 

The custodian of the brand, what the brand stood for and what the brand looked like. 

Insights - Sony BBC Earth, AXN, Sony PIX, Sony AATH - 
- Viewership & target analysis for campaigns, distribution strategy & tracking, programming
analysis, Genre/Time Band/FPC analysis Identifying and resolving distribution challenges in
MRP regime.
- FCT Analysis for understanding advertiser behaviour for Ad Sales Maximization.
- Competition Analysis and prediction of ad sales avenues.

Skills: Brand Management, media research, predictive analysis, competition analysis, discovering ad sales avenues, brand solutions and barters.

Stint 1:
Part 1: SonyLIV Consumer Insights team

I worked on creation and design of dashboard for the OTT platform SonyLIV bringing together data in the most effective and useful manner. Along with this, I was involved in insight mining and OTT consumer and media research.

Part 2: KBC Play Along Game 
Designed game economy for KBC Play Along Game for 2019. Designed games for KBC PAG and worked with the operations of the same.

Stint 2: Sony Entertainment Television - Marketing
Launch of Ishaaron Ishaaron Mein - 

Defined, designed and implemented the media campaigns of SET's new show "Ishaaron Ishaaron Mein". 
Wrote scripts of the digital videos for the same show, charting out the character archs of the characters of the show in the script. Implementation of the same on sets and it's marketing.

Stint 3: Research and Marketing - AXN, Sony Pix, Sony BBC Earth

- 99 written pieces | 36K followers
- Some poems heavily plagiarised on social media and by other writing pages
- Quit the app and writing on social media because I despise plagiarism


Wrote poetry and very short stories on creative writing platform YourQuote. I look back at it and I want to edit and re-edit each and every piece of writing that I had shared. But it'll be unfair to the hibernating bear that I was back in 2016.

Created the first ever chatbot in OTT space for SonyLIV’s Facebook Messenger.

End to end design, persona, API integrations to implementation of SonyLIV live Chatbot

- Created use cases, storyline and persona for the bot 
- Introduced nudges in the consumer journey in the form of a notification system by 
- Targeted shows apart from SonyLIV library -FIFA World Cup Russia 2018, Indian Idol, Dus Ka
Dum, IND vs ENG series

The company largely liked me and my work, so they offered me a PPO. 

Skills: Team management, product management, campaign management. Campaign Development
Managed the product - DocOn App. 
Apart from this, handled the CRM and headed a team of 20 were UI/UX of designers, scripting programmers and writers.

Company declared it were broke right after I resigned. I wasn’t paid throughout the period of employment. Luckily for me, I didn’t have to search for another job as I had resigned to join PGDM-C course in MICA, Ahmedabad.

I handled and managed thousands of networks across the portal, created content and optimised the database.
Conducted market research and product requirement analysis as well to develop the product framework with the team and achieved an optimized product.

Royal Bank of Scotland

Evaluation, designing, coding and testing improvements as required for complex modules; developing system parameters; providing prime assistance towards application releases and installation into production in RBS mainframes.