- Planned digital acquisition strategy at the pincode and city level
- Setup marketing channels meta and YouTube from scratch integration, events, feed setup, etc 
- Launched Brand Campaign OOH & Youtube for building top-of-the-funnel awareness and consideration
- Optimised campaigns from Feed & creatives to get the lowest CAC at the pincode level
- Launched Multi variant A/b testing for creatives to identify the right set of communication and messaging for each channel

- Scaled meesho to 18L selller base within 3 years from 30k seller base
- Managed budget of over 10cr per month
- Seller Acquisition at Meesho 
- Digital performance, branding, affiliate(agency), agents (star), referral, CRM, inbound, and outbound channels
- Scaled and optimised Star Channel to 2x and reduced CAC by 65%
- Optimised low-performing channels to get maximise ROI
- Category and location penetration with Digital, Star & Agency Channel
- Controlled Fraud in the affiliated channels with stringent checks
- Improved activation rate by 30% with proactive feedback and quick escalation resolution by the team 
- Led a team of 5 KAM & OM to optimise channel CAC and activation and coordinated with cross-functional pods to streamline the processes
- Managed a budget of over 10 crore per month on digital performance marketing channels
- GTM strategy for non-gst sellers launch

- Worked for B2B Seller acquisition via paid media marketing and agency channel for the Meesho marketplace business
- Optimised key levers of the channel and media spend for reducing CAC by 50% 
- Maximised ROI of the paid channel by optimising down the funnel
- Conducted user research to understand sellers' expectations and pain points to optimise ad creative communication
- Worked on Media planning with the brand team to optimise spending across the digital channels to reach the right audience and achieve high TOMA
- Conducted Brand lift and Search lift study with Google ads and Facebook ads
- Competition research and analysis to identify high CPC and CPM for the channels
- Identified spillover of paid spends over other channels & leveraged learning for blitz scaling
- Identified and fixed leakages in referral & affiliate channels

- Launched & scaled different gaming verticals
- Worked on a few key metrics of the business ARPPU, DAP, ROI, Retention metrics for revenue growth & scaling sustainability
- Improved conversion rate of the funnel and worked on personalization project
- Identified and solved Fraud issues
- Worked on different acquisition strategies of the gaming industry

- Working with Turms an e-commerce apparel brand which focusses on technologically enhanced apparel, manufactured with high-quality fabric, giving best in class fashion and functionality
- Started working here at early stages, manged multiple roles
- Managing Digital marketing to get sales growth with optimum marketing efficiency through Facebook Ads Manager(SMM) & GoogleAds(SEM)
- Managing affiliates & display properties on different platforms
- Conversion optimization for the website(turmswear.com) with the help of google analytics & sales funnel
- Launched a loyalty programme to increase repeat revenue & cash flow
- Started Marketplace business on Amazon, Flipkart, Myntra, Jabong, Paytm
- Optimized website on-page search engine optimization(SEO)
- Setup email marketing - acquired customers at lower cost increased revenue via email retargeting and cross-selling
- Worked on the retention & re-marketing strategy for the company, got a breakthrough which enabled us to get Repeat purchase increment of over 100%
- Setup analytics and FB & Google ads pixel for the cross-domain website
- Launched Diwali annual sale event for the growth of revenue over 100%
- Reduced CAC by 30% with new channels 
- Achieved ME of XX for the new customer acquisition, for the budget of XXLacs 
- Managed marketing budget over 70L+ per month for performance marketing and maintaining marketing efficiency month over month