Anuj Kabra
Brand Manager - Handful of Health | Brand Marketing - HDFC Bank | MICA 2022-24 | BDM - Udyogi Plastics
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Brand Management📣
Social Media Marketing💡
Startup Strategy💡
Creative Strategy💬
Content Marketing
Kolkata, India
I’m a results-driven marketing and brand management professional with over 5 years of experience across FMCG, fintech, and industrial sectors. I specialize in building brands, driving high-impact digital and retail campaigns, and using data to inform strategy. From launching nationwide influencer-led campaigns to managing ₹5+ Cr marketing budgets and scaling product lines across India, I bring a mix of creativity, analytical thinking, and executional excellence. Whether it’s opening 150+ retail stores, growing e-commerce channels, or driving B2B partnerships, I thrive on delivering measurable business growth through smart, consumer-first marketing.
Brand Manager, Handful of Health
June 2024 - June 2025
Navi Mumbai
Led marketing campaigns via Cred, Amazon, and Blinkit, generating 17M+ impressions and exceeding sales targets by 75%.
Opened 150 shop-in-shop (SIS) stores across India, reaching ₹20 crore in sales within 6 months.
Managed a ₹2+ crore marketing budget and collaborated with multiple food boards (Macadamia, Pecan, Walnut, Pista).
Used Power BI for product performance analysis and inventory optimization.
Launched “The Little Chef” campaign, boosting online reach by 230%.
Social Media Marketing Intern, Niro by Nini's
August 2023 - August 2023
Ahmedabad
- Led a month-long, budget-conscious campaign for Niro by Nini's, aimed at boosting brand awareness and digital engagement Achieved 96K+ reach, 139K impressions, 26k+ page engagement in four weeks with a budget of INR 2000
- Devised a comprehensive content strategy, seamlessly integrating diverse content formats like reels, posts for the Instagram page
- Devised a comprehensive content strategy, seamlessly integrating diverse content formats like reels, posts for the Instagram page
Brand Marketing Intern, HDFC Bank
April 2023 - June 2023
Mumbai
- Mapped 11 competitors to analyse their websites in terms of product proposition, content tonality, and user experience Conducted comprehensive market analysis to align digital marketing efforts with audience trends, improving ad relevance and performance
- Developed an omnichannel digital marketing campaign, achieving a 30% increase in web traffic and a 22% growth in conversation rates Spearheaded PPC campaigns and optimized SEO tactics, increasing click-through rates by 30% and organic traffic by 20%
-Executed detailed qualitative data mining to identify customer behavior trends, enhancing marketing strategies & customer engagement
- Strategized a comprehensive 360-degree integrated marketing plan for the launch of HDFC Bank's Speciale Senior Account Led a successful branding initiative on social media platforms, resulting in a 35% increase in online community size and brand awareness.
- Liaised between external agencies to create digital assets and monitor deliverables to meet KPIs on Speciale A/C campaign
- Developed an omnichannel digital marketing campaign, achieving a 30% increase in web traffic and a 22% growth in conversation rates Spearheaded PPC campaigns and optimized SEO tactics, increasing click-through rates by 30% and organic traffic by 20%
-Executed detailed qualitative data mining to identify customer behavior trends, enhancing marketing strategies & customer engagement
- Strategized a comprehensive 360-degree integrated marketing plan for the launch of HDFC Bank's Speciale Senior Account Led a successful branding initiative on social media platforms, resulting in a 35% increase in online community size and brand awareness.
- Liaised between external agencies to create digital assets and monitor deliverables to meet KPIs on Speciale A/C campaign
Basketball Content Creator, Indian NBA Nerd
July 2023 - April 2023
Ahmedabad
- Produced 15+ reels with 100K+ views leveraging current trends, relatable insights, and pop culture Achieved an average quarterly reach of ~2.9 million accounts with ~6. 7 million impressions over a span of 6 months
Research Strategy Intern, Spinny
February 2023 - February 2023
Gurugram
- Developed a simulator using the sawtooth software and Excel with 7 different concepts to create a real market scenario Conducted an exploratory study in this segment to define three major attributes considered by consumers when buying a car
Business Development Manager, Udyogi Plastics Pvt. Ltd
May 2018 - June 2022
Kolkata
- Managed a team of 18 people in the fall protection segment and achieved 125% target for the year, handling clients pan-India Pioneered R&D and manufacturing team in developing a new specialized harness series for the fall protection market Key account manager for clients like Tata Steel, Tata Coffee, Adani Ports, Jusco and others resulting in long term partnership Spearheaded end-to-end supply chain covering procurement, distribution, and service for market penetration of the brand, IKAR Created dashboard to analyze on going performance and derive actionable insights which increased e-commerce sales by 40% Boosted e-commerce sales by 10% through optimized PPC campaigns on Google and Amazon, enhancing conversion rates Conducted comprehensive market research and data analysis, employing SEMrush and Google Analytics to guide SEO/SEM initiatives Achieved a 25% increase in Amazon recommendation by optimizing product listings with targeted keywords and targeted ads Engaged with 50+ distributors/retailers in Tamil Nadu to understand potential customers, market size and competition to capture market Promoted as Business Development Manager for rescue & handled client escalations with regard to quality & supply chain Created a department for wind energy & set up relationships with clients and distributors to grow the segment to INR 25 crores Proactively became a professionally trained rescuer to better engage with clients by understanding their specific requirements Over achieved designated sales target in PPE industry by 25% for the financial year 2018-19 in the West Bengal region
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Education
B.B.A (Hons)
2018
Kolkata
Class XII(ISC)
2015
Kolkata
Class X(ICSE)
2013
Kolkata
PGP
2024 - 2024
Ahmedabad
