- - Built specific USP-led properties, Family Landing pages, Storefront regionalization, Fashion Stories & Digital Stores
- - Implemented Sunday Bazaar, Super women Retailers’ program & Zonal Night Deals consistently over 45 weeks to increase Unaided sales & Buyers conversion on the platform
- - Increased GR and DAU contribution through Zonal night-deals to 30-32% and 22-24% respectively
- - Tracked Annual Operating plan & Monthly Business Reviews for seamless execution
- - Responsible for increasing the impressions by 292% in span of 3 months with the implementation of App Regionalization Plan
- - Impacted Gross revenue of Tier-2 and Tier-3 Brands by 150% through consistent Brand placement & promotion
- - Impacted 6-7% increase in Average Buy Value and 30-35% increase in Daily average Users during the Fest periods with an average revenue increase of 25% over the base period
- - Led the implementation of new content management system to impact Look & feel, App layouts, Widget properties, Impressions, Click through rates etc
- on the platform

- - Assessed the efficacy of Sampling on the uptick in Sales by implementing a full-fledged program for ~2k Retailers
- - Spearheaded Video-selling initiative to increase Gross revenue rank by coordinating with Sellers and Manufacturers across sourcing clusters
- - Lead the Kitted Samples project for high Customer engagement and penetration
- - Tracked increase in Brick-brand performance, % increase in Average buy value & Conversion on the platform
- - Enabled strategic partnerships with BulBul TV for video-cataloguing functionality implementation on the experiential platform
- - Tracked forward orders to ensure reduction in RTS (ready-to-ship) breaches at Seller end for Pan-India Clusters
- - Tracked inbound & outbound Pickup and delivery breaches at Retailer, CDC & Seller premises for both ‘Return-to-origin’ (RTOs) & ‘Reverse-pickups’ (RVPs)

- - Earmarked by senior leadership to hunt new logos for the RPA and Cloud business in the US region
- - Responsible for adding net new business via cross-selling or up-selling so as to increase Zensar’s wallet share
- - Contributed to position RPA in various Strategic key accounts
- - Involved in Client relationship management activities
- - Made a business impact by designing Go-to-market strategy for Zensar’s RPA offerings and working aggressively towards converting prospects
- - Planned new account addition strategy; Prospected and qualified specific leads
- - Executed Business development plan in collaboration with Marketing, Solution architects, Finance & legal
- - Articulated RPA Value proposition & Business Benefits to prospective clients; Successfully negotiated & closed deals
- - Analyzed business problem & designed automation solutions
- - Worked closely with Operations & integration partners, solutions architect, development & infrastructure teams
- - Performed exhaustive research on Industry trends pertinent to Cloud services and RPA offerings
- - Worked with cross-functional teams across multiple time zones; Impacted consequentially to build Sales pipeline of few million Dollars

- GMR is a strategic leadership program of RPG enterprises wherein the MBA graduates of top premier B-schools are placed in various sister companies of RPG Group at various leadership levels

- - Formulated a User engagement strategy for the Amazon App for driving customer acquisition and retention
- - Conducted primary & secondary research to understand online consumer behavior & sales parameters
- - Supervised the entire strategy implementation on the app; Acted as a Liaison among 11 teams; Transacted with 60+ people; Delegated work to respective POCs
- - Conceptualized & piloted 5-day long live event branded ‘App glam-up week’ for Beauty & PCA categories
- - Raised Sponsorship worth INR 15lac from MobiKwik and L’Oreal Brands
- - Attained 15% Customer migration to App; Achieved an increase of 11% in Repeat purchase behavior on app, 12% in No
- of orders on Amazon App
- - Improved Sell-through rate by 4200bps in Beauty deals & 5300bps in PCA deals over 5-day period

- - Worked in a capacity of a software developer to update database products and facilitate data analysis