AKSHITA SINGLA
Currently building a health and wellness startup in India.
Experienced Marketeer with expertise in Brand Building, Social media marketing and Stakeholder relationships.
💻
Marketing Strategist💻
B2B Partnerships🎯
Growth Marketer📣
Product Marketing⭐️
Entrepreneur
Chandigarh, India
I am a dynamic business professional with experience across business development, marketing, and procurement. I specialize in creating data-driven strategies, building meaningful partnerships, and driving growth through innovative solutions. Passionate about aligning business goals with actionable insights, I thrive in collaborative environments that challenge me to deliver impactful results.
Social Media Marketing Specialist And Consultant, Freelance
February 2024 - Present
Remote
• Developed tailored digital marketing strategies for clients across industries, resulting in measurable growth in engagement and leads.
• Conducted audience research and performance analysis to optimize content and campaign effectiveness.
Procurement Category Specialist (Creative agency & Engagement Marketing), Vodafone
June 2023 - August 2023
Luxembourg
• Led RFQ processes and evaluated RFP submissions for high-value marketing contracts, ensuring optimal value and compliance.
• Provided data-driven insights on vendor proposals to support strategic procurement decisions.
Marketing And Business Development, Tomorrow Street
September 2022 - August 2023
Luxembourg, Luxembourg
• Conducted in-depth market analysis to identify high-potential innovative suppliers, enhancing the ecosystem of scale-up businesses.
• Built and presented compelling business model proposals to senior stakeholders, contributing to strategic decision-making.
Marketing Communications and Social Media Marketing Specialist, Arch Summit
September 2022 - November 2022
Luxembourg
• Crafted pre-event communication strategies, increasing attendee engagement by 20%.
• Designed and implemented a comprehensive social media plan, driving brand visibility before and during the event.
• Designed and implemented a comprehensive social media plan, driving brand visibility before and during the event.
Business Development, Design Noise
May 2021 - July 2021
India
• Researched and identified target markets, leading to the development of a comprehensive outreach strategy that increased client inquiries by 20%.
• Designed persuasive sales presentations and marketing collateral that supported new client acquisition efforts.
• Partnered with cross-departmental teams to implement digital marketing initiatives, resulting in a 10% improvement in campaign ROI.
Founder, Great Confections
May 2020 - December 2020
Chandigarh, India
• Established and scaled a bakery business, achieving revenue growth of 30% within the first six months through strategic pricing and targeted marketing.
• Managed supplier relationships and negotiated cost-effective contracts, ensuring consistent product quality and profitability.
• Developed a robust social media strategy, building a strong customer base and fostering brand loyalty.
Digital brand managment, Digital Series Agency
September 2018 - April 2019
Chandigarh, India
Developed content strategies to enhance brand identity, resulting in a 25% increase in client social media engagement.
Assisted in executing digital campaigns that achieved a 12% growth in web traffic for key clients.
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Education
Master's degree, International Business
2021 - 2023
Grenoble Ecole de Management, Paris
Bachelor of Business Administration
2017 - 2020
Panjab University, Chandigarh
