Albert Albs
SEO Specialist and Strategist, 14.6 yrs exp
š§²
SEO Expertš
Paid Adsāļø
Leadership
Bangalore, India
With 14.6 years of experience, I am an SEO Specialist and Strategist, driving exponential growth and scaling businesses through strategic SEO campaigns. I have worked with renowned brands like Acko Insurance, BankBazaar, and Medlife, generating over $100 million in revenue through targeted organic traffic. My expertise includes SEO strategy implementation, technical SEO, team leadership, and optimizing for international markets. Let's maximize your online presence together! #SEOSpecialist #DigitalMarketingExpert #OrganicGrowth
SEO Consultant, Upwork
December 2023 - Present
- Implemented Search Generative Experience (SGE) optimization strategies for client websites, leading to increased organic visibility and a 45% reduction in paid search marketing budgets
- Pioneered the use of prompt engineering to develop semi-automated SEO tasks, enhancing workflow efficiency
- Pioneered the use of prompt engineering to develop semi-automated SEO tasks, enhancing workflow efficiency
Head of SEO, Provenir.com
May 2023 - December 2023
- Implemented an SEO strategy that boosted organic search ranking, traffic, and revenue for B2B AI-driven credit risk software within 6 months
- Increased relevant keywords by 800+ and achieved top-ranking positions (1-6) for key terms like decision engine, credit decisioning software, and risk decisioning on Google
- com's US results, generating high-quality B2B leads
- Increased relevant keywords by 800+ and achieved top-ranking positions (1-6) for key terms like decision engine, credit decisioning software, and risk decisioning on Google
- com's US results, generating high-quality B2B leads
Associate Director : SEO, ACKO Insurance
April 2019 - May 2023
- Started as an individual contributor (SEO Manager role) and progressed to AD by improving business impact through SEO
- Managed a 14-member in-house SEO and Content team to increase organic search ranking, traffic, and revenue for ACKO and ACKOdrive through SEO
- Initially, Acko's keyword rankings on Google coin fluctuated highly, ranging from positions 30 to 50+
- However, after applying the correct SEO strategy, we were able to achieve an average ranking of 60 for our core keywords, such as ācar insuranceā, ābike insuranceā, ācar insurance onlineā, and more, with positions 1 to 3
- As for traffic, in April 2022, Acko's SEO traffic was at 431K per month. By March 2023, we tripled that number, reaching 1.5 million visitors per month for both Acko and AckoDrive
- This leap was not only a victory for us but also helped in business growth. We were able to secure ā¹220+ million (22 Crore) GWP from auto insurance
- Managed a 14-member in-house SEO and Content team to increase organic search ranking, traffic, and revenue for ACKO and ACKOdrive through SEO
- Initially, Acko's keyword rankings on Google coin fluctuated highly, ranging from positions 30 to 50+
- However, after applying the correct SEO strategy, we were able to achieve an average ranking of 60 for our core keywords, such as ācar insuranceā, ābike insuranceā, ācar insurance onlineā, and more, with positions 1 to 3
- As for traffic, in April 2022, Acko's SEO traffic was at 431K per month. By March 2023, we tripled that number, reaching 1.5 million visitors per month for both Acko and AckoDrive
- This leap was not only a victory for us but also helped in business growth. We were able to secure ā¹220+ million (22 Crore) GWP from auto insurance
Head of SEO, Medlife.com
July 2017 - March 2019
- Led a team of six members in the SEO and content team, achieving the goal of ranking PharmEasy (formerly Medlife) in the No
- 1 position in Google search results and increasing organic traffic
- Successfully ranked core keywords such as online medicine, online pharmacy, and pharmacy in the top 1 to 5 positions
- Accomplished the objective of reducing the paid search marketing budget and driving a 4x increase in sales through organic search alone
- 1 position in Google search results and increasing organic traffic
- Successfully ranked core keywords such as online medicine, online pharmacy, and pharmacy in the top 1 to 5 positions
- Accomplished the objective of reducing the paid search marketing budget and driving a 4x increase in sales through organic search alone
SEO Account Manager, Capillary Technologies
December 2016 - July 2017
- Spearheaded SEO initiatives for over 14 clients' websites at Capillary Technologies
- Conducted website audits and created a full-service SEO strategy to improve clients' online presence
- Defined and achieved deliverables while creating a retainer plan
- Successfully improved website rankings, leading to a 73% increase in organic traffic for clients within 6 months
- Conducted website audits and created a full-service SEO strategy to improve clients' online presence
- Defined and achieved deliverables while creating a retainer plan
- Successfully improved website rankings, leading to a 73% increase in organic traffic for clients within 6 months
SEO Manager, BankBazaar.com
May 2014 - November 2016
- Spearheaded BankBazaarās core product SEO, securing the No
- 1 position on Google, amplifying organic search traffic, enhancing social media presence, and guiding a team of 25+ members to surpass these objectives
- At BankBazaar, we had around 100,000 SEO sessions, and by the time I left, it had grown to around 3 million
- Currently, the SEO foundation I implemented is trending at around 20 million (approximately) SEO sessions
- 1 position on Google, amplifying organic search traffic, enhancing social media presence, and guiding a team of 25+ members to surpass these objectives
- At BankBazaar, we had around 100,000 SEO sessions, and by the time I left, it had grown to around 3 million
- Currently, the SEO foundation I implemented is trending at around 20 million (approximately) SEO sessions
SEO & Digital Marketing Manager, Playground Sports India Pvt Ltd
March 2013 - April 2014
- Led a four-member team in executing PlayGroundOnline's digital marketing strategy, covering SEO, social media, Google Ads, and more
- Collaborated with in-house and freelance teams to produce high-quality SEO-optimized content
- Successfully increased website traffic and engagement, leading to an 8x increase in sales through effective digital marketing tactics
- Collaborated with in-house and freelance teams to produce high-quality SEO-optimized content
- Successfully increased website traffic and engagement, leading to an 8x increase in sales through effective digital marketing tactics
SEO Analyst, Globals ITeS Pvt Ltd
December 2010 - March 2013
- Started as an SEO analyst and implemented the best SEO strategies for both in-house and client websites
- Successfully implemented SEO strategy and increased traffic for EduCube, an Education ERP software, by 90% through organic channels, which constituted the majority of overall traffic compared to other channels
- Successfully implemented SEO strategy and increased traffic for EduCube, an Education ERP software, by 90% through organic channels, which constituted the majority of overall traffic compared to other channels
SEO Analyst, USA Web Solutions
December 2009 - December 2010
- Contributed to SEO, web design, online marketing, and application development
- Was responsible for enhancing the online presence of the company and its clients
- Was responsible for enhancing the online presence of the company and its clients
SEO Analyst, Triacme Technologies
June 2009 - November 2009
- Improved the company's and clients' online presence through SEO and social media
- Managed the company's WordPress website
- Managed the company's WordPress website
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Education
Master of Computer Applications (MCA)
2006 - 2009
Bishop Heber College, Bharathidasan University
Bachelor of Commerce (BCom)
2003 - 2006
St. Josephās College, Bharathidasan University
