Alisha Verma
Senior Brand Strategist | Content & Social Expert | Building Brand Narratives
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Content Marketing
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Social Media Marketing
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Leadership
Bengaluru, India

Senior brand strategist with 2+ years of experience in crafting engaging digital narratives. Expertise in FMCG, fashion, pharma, and e-commerce sectors. Worked with Amazon, ITC, Sun Pharma, Ajio, and more. Skilled in creative writing, dancer, and travel. 

Senior Solutions Strategist, Schbang
April 2024 - Present
Bengaluru, Karnataka, India
- Led B2B campaign strategy for "Sell on Amazon," earning industry awards 
- Developed data-driven pitch strategies, winning FMCG brand accounts like Himalaya
- Executed Gen Z targeted social campaigns for Jockey across digital platforms 
- Managed multi-sector brand portfolio: e-commerce, pharma & retail -Optimized cross-channel campaigns delivering consistent growth
Integrated Solutions Strategist, Schbang
February 2023 - March 2024
Bengaluru, Karnataka, India
Content team, Humans of Chhattisgarh
February 2022 - February 2024
Raipur
- Created storytelling reels and video content for regional audience 
- Led on-ground interviews documenting untold local stories
- Produced heart-touching narratives driving social change 
- Developed viral content highlighting Chhattisgarhi culture 
- Managed community engagement through authentic storytelling
Digital Marketing Executive, Limelight
April 2022 - January 2023
Raipur, Chhattisgarh, India
- Managed social media for government entities CMO & SUDA 
- Implemented crisis management protocols with consistent resolution rates 
- Created weekly social assets maintaining high client satisfaction 
- Built integrated marketing campaigns driving brand engagement 
- Handled content calendars and trend-based campaign execution
Content Writer, Raipurfoodpedia
July 2020 - December 2021
- Curated engaging captions and creative reel titles for food content 
- Developed content strategy for regional food influencer growth 
- Optimized social media copy driving audience engagement 
- Created compelling food storytelling narratives in regional context 
- Assisted in digital strategy and social media best practices
Intern, Budding Influencers
March 2021 - June 2021
Mumbai, Maharashtra, India
- Managed influencer campaigns & brand collaborations for Budding Influencers, ensuring high ROI
- Created content briefs to align with brand values and implemented quality check systems for approval
- Generated data-driven performance reports, optimizing campaign strategies for maximum impact
Social Media Manager, UNITED FORUM FOR LEGAL STUDIES
August 2020 - March 2021
Raipur, Chhattisgarh, India
- Managed social media presence and graphic design for legal education brand 
- Created educational content optimized for social platforms 
- Developed visual communication strategy for legal concepts 
- Handled community management and audience engagement 
- Designed social media creatives and campaign assets
Education
Master of Business Administration - MBA
2022 - 2024
NMIMS Global
Marketing/Marketing Management, General
Bachelor's degree
2019 - 2022
Kalinga University, Raipur
Journalism and Mass Communication
Class 12th
2018 - 2019
Delhi Public School - India
Commerce
class 10th
2016 - 2017
Shakuntala Vidyalaya bhilai
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