Aman Gulyani
I have 5 years of experience and currently work as a Display Ads Account Manager at Amazon, managing 30+ brands in various categories, including Echo and Fire TV products. Previously, I was a Market Deployment Manager at ExxonMobil Lubricants.
💡
Creative Strategy🚀
Paid Ads🎯
Media Strategy📣
Media Planner💻
Campaign Management✨
Brand Management✨
Brand Solutions💡
Branding Strategy🛒
Ecommerce Growth🛒
E-commerce Specialist🛒
Amazon Marketer🖥️
Display Advertising📊
Market Research📈
PPC Marketing
Bangalore, India
I am a seasoned marketer with 5 years of experience, specializing in managing brands, driving revenue growth, and executing successful ad campaigns. I have worked with renowned companies like Amazon Ads and ExxonMobil Lubricants, delivering remarkable results and achieving recognition for my strong performance. #Marketer #RevenueGrowth #AdCampaigns
Account Manager, Amazon Ads
August 2022 - Present
- Managed 30+ brands across Home & Kitchen, Automotive, Home improvement & Sports categories, driving 30% revenue contribution in OHL team & delivered a remarkable 84% YoY growth in Display Ads revenue
- Activated full-funnel display ad campaigns for 8 advertisers across diverse ad products within Amazon ecosystem
- Researched success of long-term display campaigns, leading to adoption of always-on campaigns by 5 advertisers
- Revived 10 dormant brands through retargeting campaigns, outperforming search ads, achieving 90% retention
- Led Automotive category in display ads, achieving +24% YoY growth with activation of 5 brands, Improved category CTR by 15% and reduced cost/GV by 103% through consistent and strategic Ads campaign experimentation
- Managed Home Improvement category, achieving +36% YoY revenue growth with 17 active brands
- Spearheaded major full-funnel campaign activations for Pidilite and Luminous while improving cost/GV by 27% Vs PY
- Activated full-funnel display ad campaigns for 8 advertisers across diverse ad products within Amazon ecosystem
- Researched success of long-term display campaigns, leading to adoption of always-on campaigns by 5 advertisers
- Revived 10 dormant brands through retargeting campaigns, outperforming search ads, achieving 90% retention
- Led Automotive category in display ads, achieving +24% YoY growth with activation of 5 brands, Improved category CTR by 15% and reduced cost/GV by 103% through consistent and strategic Ads campaign experimentation
- Managed Home Improvement category, achieving +36% YoY revenue growth with 17 active brands
- Spearheaded major full-funnel campaign activations for Pidilite and Luminous while improving cost/GV by 27% Vs PY
Market Deployment Manager, ExxonMobil Lubricants Private Limited
July 2019 - June 2022
- Successfully streamlined ecommerce business on Amazon & Flipkart through cross-functional collaboration & operational excellence leading to 253% growth in volume vs LY at 2
- 5x margins compared to retail business
- 12% increase in market share on Amazon & Flipkart within 8 months of handling Mobil’s Ecommerce business
- Designed and launched Mobil’s first ever online store on Amazon leading to 1000+ incremental orders
- Designed & executed Ad campaigns on Amazon & Flipkart using SEM & SEO leading to 10% increase in GV share
- Executed end to end project of mapping right Mobil product to a dataset of 4000 vehicles leveraged across 5 tools
- Coordinating with external agencies, launched product selector tool on website leading to 25% increase in traffic
- Launched Mobil’s first ever Chatbot on Facebook designing conversation flow & integrating product selector tool
- Designed, deployed incentive scheme for 750+ DSRs leading to 40% decrease in DSR attrition & increase in loyalty
- Enhanced effectiveness of the program taking market back approach by analyzing historical data leading to 20% more DSR qualification & initiated direct bank transfers of incentives leading to increased transparency
- Enabled real time tracking of program performance leading to 56% increase in DMS Mobile device adoption
- Boosted DSRs’ capability development by conducting online trainings & quizzes with 80% participation throughout
- 5x margins compared to retail business
- 12% increase in market share on Amazon & Flipkart within 8 months of handling Mobil’s Ecommerce business
- Designed and launched Mobil’s first ever online store on Amazon leading to 1000+ incremental orders
- Designed & executed Ad campaigns on Amazon & Flipkart using SEM & SEO leading to 10% increase in GV share
- Executed end to end project of mapping right Mobil product to a dataset of 4000 vehicles leveraged across 5 tools
- Coordinating with external agencies, launched product selector tool on website leading to 25% increase in traffic
- Launched Mobil’s first ever Chatbot on Facebook designing conversation flow & integrating product selector tool
- Designed, deployed incentive scheme for 750+ DSRs leading to 40% decrease in DSR attrition & increase in loyalty
- Enhanced effectiveness of the program taking market back approach by analyzing historical data leading to 20% more DSR qualification & initiated direct bank transfers of incentives leading to increased transparency
- Enabled real time tracking of program performance leading to 56% increase in DMS Mobile device adoption
- Boosted DSRs’ capability development by conducting online trainings & quizzes with 80% participation throughout
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Education
B.Tech (Mechanical)
2019
Delhi Technological University
Class XII
2015
Veda Vyasa D.A.V Public School
Class X
2013
Veda Vyasa D.A.V Public School
