AMIT SANPUI
Elevating brands through data-driven marketing, Digital and Product expertise, and 3+ years of cross-industry market research excellence.
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Paid Ads📣
Social Media Marketing💡
Branding Strategy✨
Brand Management💻
B2B
Gurgaon, India
Experienced Sales & Marketing Manager with a strong background in digital and brand marketing. I have 3+ years of experience working with renowned companies like MarketsandMarkets Research and FAGifts Pvt Ltd. Skilled in market analysis, strategic planning, and managing budgets. Proficient in Google Ads, SEO, and social media marketing. #DigitalMarketingExpert #SalesStrategist #BrandManagement
Sr. Marketing Executive, MarketsandMarkets Research Private Ltd.
April 2024 - Present
Pune
- Provided consultation to 15+ key clients across the US, Canada, and EU regions, assisting them in expanding their digital presence and identifying innovative revenue growth opportunities
- Instrumental in identifying and seizing revenue-generating opportunities, consistently achieving a quarterly revenue of over $500K for the company
- Led a team of 10+ sales, marketing, and product professionals, fostering a collaborative work environment and achieving departmental objectives
- Developed comprehensive market research and competitor analysis to inform product and brand marketing strategies
- Developed compelling service decks and strategic reports for pre-sales activities, effectively showcasing our offerings to potential clients and stakeholders
- Instrumental in identifying and seizing revenue-generating opportunities, consistently achieving a quarterly revenue of over $500K for the company
- Led a team of 10+ sales, marketing, and product professionals, fostering a collaborative work environment and achieving departmental objectives
- Developed comprehensive market research and competitor analysis to inform product and brand marketing strategies
- Developed compelling service decks and strategic reports for pre-sales activities, effectively showcasing our offerings to potential clients and stakeholders
Marketing Executive, MarketsandMarkets Research Private Ltd.
June 2021 - March 2024
Pune
- Managed the monthly budget of $100K+ and able to generate 4X growth in digital sales
- Implemented different strategies to increase the reach in the digital public domain and created plans through thorough market research, competitor analysis, and data analysis
- Implemented remarketing and display ad strategies, achieving 20% conversion rates on LinkedIn Ads
- Maximized the ROI by improving account structure, keywords, ad copy, A/B testing, market research, competitor analysis, and data analysis
- Executed various campaigns with the brand team and helped them increase the SoV share of the brand from 19% to 39%
- Implemented remarketing strategies for higher conversions, leveraging display ad networks for brand awareness and re-engaging past visitors
- Implemented different strategies to increase the reach in the digital public domain and created plans through thorough market research, competitor analysis, and data analysis
- Implemented remarketing and display ad strategies, achieving 20% conversion rates on LinkedIn Ads
- Maximized the ROI by improving account structure, keywords, ad copy, A/B testing, market research, competitor analysis, and data analysis
- Executed various campaigns with the brand team and helped them increase the SoV share of the brand from 19% to 39%
- Implemented remarketing strategies for higher conversions, leveraging display ad networks for brand awareness and re-engaging past visitors
SEM Analyst, FA Gifts Pvt Ltd. (Floweraura)
May 2019 - August 2019
Gurugram
- Analyzed the performance of SEM Programs and improved the keyword's quality score
- Spearheaded over 30 PPC campaigns, efficiently managing all aspects of search engine marketing, resulting in a 35% increase in online visibility and a 40% uptick in lead generation
- Planned, executed, and managed Pay-per-click (PPC) campaigns on Google and Bing Ads, demonstrating proficiency across multiple platforms
- Performed competitor analysis for over 10 major competitors, identifying key opportunities that increased search engine rankings by 20%
- Spearheaded over 30 PPC campaigns, efficiently managing all aspects of search engine marketing, resulting in a 35% increase in online visibility and a 40% uptick in lead generation
- Planned, executed, and managed Pay-per-click (PPC) campaigns on Google and Bing Ads, demonstrating proficiency across multiple platforms
- Performed competitor analysis for over 10 major competitors, identifying key opportunities that increased search engine rankings by 20%
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Education
Master of Business Administration (MBA)
2019 - 2021
INDIAN INSTITUTE OF MANAGEMENT (IIM), BODHGAYA
B.Tech (Electronics and Communication Engg.)
2014 - 2018
UIET, KURUKSHETRA UNIVERSITY, KURUKSHETRA
