- Lead the brand, product, and marketing strategies in both B2C and B2B segments and for the establishment of strong brand identity for Havells mother brand and all of the 4 power brands – Lloyd, Crabtree, Standard and Reo to achieve long term growth, while meeting annual revenue and profitability goals
- Provide leadership and direction for the Marketing team and develop and execute marketing plans that integrate marketing programs, robust lead generation strategies, and a strong digital program to achieve growth
- Manage an annual budget of over $60 million and plan & execute marketing communication programs, lead generation, events, digital and social media, and marketing analytics
- • Establishing product life cycle management with focus on innovation, identify product need-gap, generate ideas for innovation, feasibility study for New Products and GTM Strategy
- • Instigated many transformation programs to achieve market leadership, rapid growth, and strong MROI & DROI for the brand
- • Played an essential leadership role to took the Havells brand to feature in Brand Equity's Top 75 Most Valuable Indian Brands by “Economic Times”
- • Led the final Product launch of Lloyd Refrigerator, Havells Water Purifier, and Havells Personal Grooming range
- • Created the Data Sciences department within the marketing organization, leveraging deep learning and other AI techniques to draw insights from multiple data sources
- • Transformed the thought process from “more digital to 100% digital” and entire business flow digitally by ushering in era of e-commerce
- • Escorted pricing distribution & channel management using DMDC (Different Market - Different Channel) and kept a focus on innovation (O2O strategy) and Pricing strategy based on MOP (Market Operating Price) management

- Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development
- Developed strategies to incorporate PR and media to enhance the brand further and build market share
- Led the development and execution of the Marketing Strategy to support the respective Business Units and associated channels-to-market via fully integrated marketing campaigns designed to effectively craft and communicate 'the story' about the assigned portfolio of products
- Led the marketing and sales teams in all locations and service lines to bring alignment and build synergy to achieve outcomes across the system
- Developed and executed data-driven digital marketing campaigns, with an emphasis on content marketing
- Supported the Senior Manager in developing strategic initiatives and led the execution of campaign activities and marketing tactics to support the stated objectives
- • Steered Brand Communication Development, Celebrity Management, Communication Platform & Communication Architecture, and Strategic Media Planning

- Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development
- Developed strategies to incorporate PR and media to enhance the brand further and build market share
- Led the development and execution of the Marketing Strategy to support the respective Business Units and associated channels-to-market via fully integrated marketing campaigns designed to effectively craft and communicate 'the story' about the assigned portfolio of products
- Led the marketing and sales teams in all locations and service lines to bring alignment and build synergy to achieve outcomes across the system
- Developed and executed data-driven digital marketing campaigns, with an emphasis on content marketing
- Supported the Senior Manager in developing strategic initiatives and led the execution of campaign activities and marketing tactics to support the stated objectives
- • Steered Brand Communication Development, Celebrity Management, Communication Platform & Communication Architecture, and Strategic Media Planning

- Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development
- Developed strategies to incorporate PR and media to enhance the brand further and build market share
- Led the development and execution of the Marketing Strategy to support the respective Business Units and associated channels-to-market via fully integrated marketing campaigns designed to effectively craft and communicate 'the story' about the assigned portfolio of products
- Led the marketing and sales teams in all locations and service lines to bring alignment and build synergy to achieve outcomes across the system
- Developed and executed data-driven digital marketing campaigns, with an emphasis on content marketing
- Supported the Senior Manager in developing strategic initiatives and led the execution of campaign activities and marketing tactics to support the stated objectives
- • Steered Brand Communication Development, Celebrity Management, Communication Platform & Communication Architecture, and Strategic Media Planning

- Created, implemented and measured the success of comprehensive communications programs that increased the organization's image and brand position within the marketplace
- Made recommendations based on logical analysis and then measured the effectiveness of the desired result
- Conceptualized, developed, and executed marketing campaigns that build memorable brands
- Developed new and enhanced executive communications and thought leadership programs
- Created content for press releases, backgrounders, and spokesperson talking points
- Brought new ideas, tactics, and insights to help keep the company at the forefront of marketing effectiveness and effectively reach the targeted audience
- • Formulated the blueprint for execution of communication and media in a highly metricized scenario
- Adopted by 9 countries across different continents
- • Structured marketing communication and Media Planning & Buying for SouthEast Asian countries and dealt with multiple advertising and media agencies
- • Improved efficiencies by 33% on media spends & investment enabling the brand to improve SOV & SOM

- Led brand’s media/buying accountabilities for assigned brands & optimized robust ROI for the brands
- Drove annual brand strategy & figured out investment potential, grossed Rs
- 560 cr as total billing from Media Buying

- Launched successfully flagship brands like Maggi Dal Atta Noodles & Everyday Slim
- Accounted to manage prestigious Nestle brands (Chocolates, Coffees & Culinary) by steering Media Planners

- Played an exemplary role in launching brands viz
- Wills Lifestyle and John Players in India
- Devised policies for Media Lab, Good proprietary tools planning, strategizing Media Alteration, and Optimization, etc