Amit Upadhyay
I am a results-driven professional with 6 years of work-ex. I have worked with Housing as a Senior Growth Manager and Country Delight as a Category Growth & Retention Manager.
💻
Category Management🛒
Ecommerce Growth🎯
Growth Marketer💻
Product Management💻
User Retention💻
Consumer Experience💻
User Acquisition📣
Marketing🛒
E-commerce Specialist
Gurgaon, India
Experienced marketer with 6 years in growth management, e-commerce, and digital marketing. Worked with popular companies like Housing.com and Country Delight. Skilled in user retention, category management, and cross-functional collaboration. #GrowthManagement #DigitalMarketing #UserRetention
Senior Growth Manager, Housing.com
April 2022 - Present
- Ownership to enhance platform loyalty and retention, focusing on increasing Session per user
- Leading initiatives to improve platform consumer experience, driving towards increasing Net Promoter Score (NPS)
- Pioneering an industry first SuperAgent program, inspired by Airbnb’s SuperHost program
- Conceptualized and piloted a referral program to drive user acquisition apart from ASO improvements
- Currently strategizing to enhance the web-to-app transition of users by implementing app-exclusive features and restrictions
- Leading initiatives to improve platform consumer experience, driving towards increasing Net Promoter Score (NPS)
- Pioneering an industry first SuperAgent program, inspired by Airbnb’s SuperHost program
- Conceptualized and piloted a referral program to drive user acquisition apart from ASO improvements
- Currently strategizing to enhance the web-to-app transition of users by implementing app-exclusive features and restrictions
Category Growth & Retention Manager, Country Delight
September 2020 - March 2022
- Ownership of cross-sell and up-sell across 6 product categories with an annual GMV of 450+ crore
- Leading partnerships for new customer acquisition campaigns
- Spearheaded the Prime Membership Program with a target Go-to-market window of 45 days
- Initiating, planning, and executing monthly, weekly, theme-based, and festive marketing campaigns
- Ownership of Customer Retention charter, Referral charter apart from Demand growth of 6 product categories
- Customer Lifecycle Management: Ownership of Push notifications, SMS and Whatsapp channels
- Leading partnerships for new customer acquisition campaigns
- Spearheaded the Prime Membership Program with a target Go-to-market window of 45 days
- Initiating, planning, and executing monthly, weekly, theme-based, and festive marketing campaigns
- Ownership of Customer Retention charter, Referral charter apart from Demand growth of 6 product categories
- Customer Lifecycle Management: Ownership of Push notifications, SMS and Whatsapp channels
Digital Marketing, Management Trainee, CL Educate Ltd. (Career Launcher)
April 2019 - September 2020
- Managed various digital marketing campaigns across multiple platforms
- Utilized Google Analytics, Google Ads, and other tools for campaign optimization
- Led performance analysis and optimization for digital marketing initiatives
- Utilized Google Analytics, Google Ads, and other tools for campaign optimization
- Led performance analysis and optimization for digital marketing initiatives
B2B Partnerships & Faculty, Allen Career Institute, Kota
June 2015 - January 2017
- Developed brand alliances and conducted lectures for competitive exams
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Education
MBA, Marketing & Analytics
2017 - 2019
IIM Nagpur
B.Tech, Mechanical Engineering
2009 - 2013
NIT Hamirpur
