- Executed comprehensive marketing strategies across digital, ATL, BTL, influencer, and social media channels, generating over 25,000 high-quality leads in two months
- Developed consumer personas and tailored marketing communications, enhancing brand messaging and increasing engagement
- Created and managed high-quality content for websites and blogs, and designed marketing and sales collateral, contributing to a 25% increase in site traffic
- Partnered with multiple affiliate channels to boost brand awareness and lead generation, achieving a 20% increase in lead volume
- Increased the performance marketing (SEM) lead flow by 2
- 5X and reduced cost per lead (CPL) by 60% in 30 days through various CRO techniques, like strategic landing page & creative enhancements and targeting
- Crafted and executed detailed lead flow journeys, including email drip campaigns, IVR, and WhatsApp communications, converting 25% of procured database leads into Marketing Qualified Leads (MQLs)
- Planned and executed grand go-to-market (GTM) activations using innovative traction products, resulting in a 30% increase in high-intent leads
- Conducted comprehensive marketing audits to assess lead quality and improve lead nurturing processes, boosting conversion rates by 15%
- Led PR activations for brand launches and major channel partnerships, securing media coverage in 20+ channels to increase brand visibility
- Collaborated effectively with internal and external stakeholders, including agencies, departments, and vendors, ensuring seamless information flow and project execution

- Drove transformative brand and marketing strategies as a consultant for clients like Honeywell, Niyo, Glenmark and a few US-based startups, elevating brand perception and market presence to new heights

- Crafted compelling brand positioning and messaging strategies, driving a 20% increase in brand awareness and a significant 15% uptick in customer engagement within the first quarter
- Leveraged data-driven insights to shape brand marketing strategies, resulting in 5 million downloads and the acquisition of 1
- 2 million active users within two quarters
- Directed end-to-end marketing campaigns, overseeing 3 successful product launches and 10 language launches, from conceptualization to seamless deployment
- Managed monthly budgets ranging from 1
- 5 - 3 Crore INR, achieving a remarkable 2
- 5x increase in conversion rates and reducing CAC from 105 INR to an impressive 12 INR, with an average ROAS of 6
- 8x
- Conducted A/B tests on various engagement strategies, yielding a substantial 3
- 3x increase in CTR, enhancing user engagement and retention

- Spearheaded and implemented a dynamic growth marketing strategy, generating a 15% upturn in user acquisition within a 4-month timeframe
- Employed conversion rate optimization (CRO) techniques, leading to a remarkable 10% elevation in conversion rates within the target audience
- Unearthed profound insights into user segments and audience preferences, propelling improved customer experiences and a substantial
- Devised service-specific digital marketing plans, resulting in a noteworthy lead generation and product adoption

- Managed and orchestrated multi-channel ad campaigns (Facebook, Google, YouTube), resulting in a substantial 30% boost in online engagement within 15 months
- Pioneered growth strategies, identifying lucrative opportunities that resulted in a substantial 25% revenue increase
- Formulated compelling value propositions and proposals, catalyzing a noteworthy 15% growth in partnership conversions

- Enhanced customer satisfaction by 20% through proactive product and market engagement within 18 months
- Attained a 15% growth in ROI by formulating a high-impact GTM strategy with budget analysis
- Influenced strategic decisions by providing insightful market analysis and trend reports
- Drove a 25% increase in sales by orchestrating comprehensive BTL marketing campaigns