Andrew Hmingmawizuala
Product and Marketing | GCC Leadership | Startups | Data Science and AI | FMS - University of Delhi | IIM Madras
💬
Content Marketing🧲
Demand Generation💌
Email Marketing🧲
Lead Generation⭐️
Leadership
Bengaluru, India
Experienced marketer with over 15 years of global B2B product marketing expertise in Fortune 500 MNCs and startups. Skills include product marketing, sales enablement, digital marketing, customer lifecycle management, and business analytics. Worked with Telstra, Power2SME, and Bugscore Ltd. #B2BMarketing #GlobalExperience #DigitalMarketing
Senior Manager - Product and Marketing, Power2SME
June 2016 - May 2019
Gurgaon, India
- Building MSME digital ecosystem (B2B SaaS and Marketplace - sell and buy, SME Lending & NBFC, Fintech, Martech, Database)
- Digital Product Ownership
- Head of Marketing Analytics
- Head of Digital Marketing
- Product and Marketing Strategy
- Branding
- Lead generation and Lead nurturing
- Market Research and Competitive intelligence
- Database (Setup, Grow, Validation & Enrichment)
- Business Analytics (Tableau and Martech tools)
- Enterprise and B2B e-commerce, Fintech
- SME marketplace, SME lending
- Content creation and marketing
- Digital Product Ownership
- Head of Marketing Analytics
- Head of Digital Marketing
- Product and Marketing Strategy
- Branding
- Lead generation and Lead nurturing
- Market Research and Competitive intelligence
- Database (Setup, Grow, Validation & Enrichment)
- Business Analytics (Tableau and Martech tools)
- Enterprise and B2B e-commerce, Fintech
- SME marketplace, SME lending
- Content creation and marketing
Manager - Product and Marketing, Power2SME
May 2014 - June 2016
Gurgaon, India
- GTM Strategy
- Digital Media planning and buying
- Account based marketing
- Web & Mobile App UX UI design and development
- Brand building and customer engagement
- Budgeting, and managing marketing campaigns
- Marketing automation and lead nurturing
- Content creation and marketing
- Email marketing, SEO, and SEM
- Google Adwords, and Google Analytics
- Programmatic Ads and pSEO
- Digital Media planning and buying
- Account based marketing
- Web & Mobile App UX UI design and development
- Brand building and customer engagement
- Budgeting, and managing marketing campaigns
- Marketing automation and lead nurturing
- Content creation and marketing
- Email marketing, SEO, and SEM
- Google Adwords, and Google Analytics
- Programmatic Ads and pSEO
Product and Marketing, Bugscore Ltd
August 2013 - January 2014
London, United Kingdom
- Mobile App design and development, GTM Strategy for Product and marketing, New clients acquisition, Managing key accounts of Fortune 500 clients, Product development and management
Marketing (Summer Internship), Genzyme, a Sanofi company
March 2013 - August 2013
Gurgaon
- GTM Strategy for a new product launch, Primary research and devised a proposal to increase sales for existing products
Business Development (Startup Internship), Simplilearn
April 2012 - July 2012
Bengaluru, Karnataka, India
- E-learning for Individual and Corporate Training, Identify new segments for growth, Building customer database and sales pipeline
Team Leader, Goodbay Technologies Inc.
August 2006 - May 2011
- Business development, Sales Enablement and Customer Service
- Ownership of P&L, recruitment, training, setting KPIs, performance evaluation and improvement
- Setting up and managing offshore business unit (up to 100 members)
- Designed GTM, created sales collaterals and incentive schemes, driving sales operations and customer service operations
- Building teams, scaling up, and managing day-to-day operations
- Data Reporting and Business Analytics
- Ownership of P&L, recruitment, training, setting KPIs, performance evaluation and improvement
- Setting up and managing offshore business unit (up to 100 members)
- Designed GTM, created sales collaterals and incentive schemes, driving sales operations and customer service operations
- Building teams, scaling up, and managing day-to-day operations
- Data Reporting and Business Analytics
Build your resume
Education
Data Science, Machine Learning, and Artificial Intelligence
Master of Business Administration (Full time), Marketing, Operation, Strategy
2012 - 2014
