Anendra Potawad
Scaling Design at HumanX | B2B, UX Strategy and AI-led DesignOps Expert
🎨
User Experience Design (UED)🖌
User-Centered Design👆
Interaction Design🤝
Team Management⭐️
Leadership
Mumbai, India
Product Design Lead with 6+ years of end-to-end experience across mobile, web, SaaS and enterprise platforms in India's fintech, hospitality, healthcare, government and B2B SaaS sectors. Proven track record of leading design teams of up to 6, building DesignOps from the ground up, and delivering measurable business outcomes, including a 13% uplift in digital sales, a 34% increase in footfall, and a 10% rise in hotel direct revenue. Experience leading the myAadhaar redesign, one of India's largest government digital platforms, alongside international project work in the UAE. Looking for a senior product design leadership role where I can build strong design practices and drive user-centred outcomes at scale.
Senior UX Designer, Stealth Design
August 2022 - March 2025
India
- - I'm primarily managing the UX Design team of 5 and also have managed a team of communication and UI designers for a brief amount of time
- - Leading large projects end-to-end - Leading Discovery Workshops and pioneered the discovery process - Primarily working across projects to make sure that the experience is flawless - Working across multiple types of projects, from Branding to Websites to Complex platforms - Worked on designing experience of one of the in-house product
- - Leading large projects end-to-end - Leading Discovery Workshops and pioneered the discovery process - Primarily working across projects to make sure that the experience is flawless - Working across multiple types of projects, from Branding to Websites to Complex platforms - Worked on designing experience of one of the in-house product
User Experience Designer, Moonraft Innovation Labs
October 2021 - August 2022
Pune, Maharashtra, India
- Dell Digital Sales Experience - Worked on enhancements of existing sales system - Worked on MVP of new product concepts with Stakeholders and Users - Nomination for Designer of the Month in 2nd month of joining
User Experience Designer, Lean Apps
December 2020 - October 2021
Mumbai, Maharashtra, India
- 1
- Designed and developed the Product Discovery process as a sprint practice 2
- Worked with many startups to design their MVP and Prototypes 3
- Initiating new user testing workflow for clients to make data-driven decisions 4
- Conducting Strategy and Discovery Workshops and carrying out Design execution with clients was my day-to-day job
- Designed and developed the Product Discovery process as a sprint practice 2
- Worked with many startups to design their MVP and Prototypes 3
- Initiating new user testing workflow for clients to make data-driven decisions 4
- Conducting Strategy and Discovery Workshops and carrying out Design execution with clients was my day-to-day job
UI/UX Designer, Intangles Lab Pvt. Ltd.
March 2019 - November 2020
Pune, Maharashtra, India
- 1
- Doing User Research (Interviews, Ethnographic studies, Competitor Analysis, Usability Testing, Card Sorting, Tree Testing) with actual users and customers 2
- Working with Stakeholders and Clients directly to analyze business needs 3
- Creating Low and High Fidelity Designs as per the requirements 4
- Creating Medium and High fidelity Prototypes for User Testing 5
- Improving Information Architecture
- Doing User Research (Interviews, Ethnographic studies, Competitor Analysis, Usability Testing, Card Sorting, Tree Testing) with actual users and customers 2
- Working with Stakeholders and Clients directly to analyze business needs 3
- Creating Low and High Fidelity Designs as per the requirements 4
- Creating Medium and High fidelity Prototypes for User Testing 5
- Improving Information Architecture
UI design intern, Codalyze Technologies
November 2018 - February 2019
Mumbai Area, India
- Worked on redesigning a kids' language learning app and a multiplayer quiz game
- Creating illustrations, marketing material were also a part of the job
- Creating illustrations, marketing material were also a part of the job
Creative Producer, Mukhavte ACJN
December 2017 - November 2018
Mumbai, Maharashtra, India
- 1
- Working on the production design of Music videos and short films 2
- Lead a team of actors, production, and direction crew to direct short films 3
- Worked directly with Director, Line producers for execution
- Working on the production design of Music videos and short films 2
- Lead a team of actors, production, and direction crew to direct short films 3
- Worked directly with Director, Line producers for execution
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Education
Bachelor’s Degree, Mechanical Engineering
2014 - 2018
University of Mumbai
HSC, Science
2012 - 2014
SIES college of arts, science and commerce
