Aninda Halder
Building Brands & Transforming Careers | Marketing Maestro and Mentor | Career Catalyst | Brand Doctor Brand Lead @ Tata 1mg | Ex-OLA, Razorpay, UpGrad | IIMB - MBA |
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Branding Strategy
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Media Planner
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Market Research
⚙️
Project Management
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Data Analysis
Bengaluru, India
Hi, I'm Aninda!
Currently I'm the Lead Brand Marketing and Experience at Tata 1mg. 
Passionate about creating impactful brands and building brand identity, experience, and engagement.
The ELEVATE experience
Launched a program at upGrad
Avid solo traveler✈️and adventure enthusiast🧗‍♂️ 
My Work Highlights
My Journey in Ola
Projects I've Worked on
About Me

I am a product & marketing leader with a knack for crafting compelling user experiences & driving growth. I have over 5+ years of experience spearheading brand identity, user engagement, and product marketing initiatives for B2B and B2C products across diverse industries like Healthcare, E-comm, Fintech, EdTech, and Mobility startups. Headed brand identity, user experience, & engagement for Tata 1mg's 200Cr+ INR/yr diagnostic business. Managed a 10B+ INR TPV/yr products at Razorpay, showcased strong product ownership and commercial acumen. Led Cabs Business at OLA (60B+ INR/yr)

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