Aninda Halder
Building Brands & Transforming Careers | Marketing Maestro and Mentor | Career Catalyst | Brand Doctor Brand Lead @ Tata 1mg | Ex-OLA, Razorpay, UpGrad | IIMB - MBA |
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Branding Strategy📣
Media Planner📊
Market Research⚙️
Project Management📊
Data Analysis
Bengaluru, India
I am a product & marketing leader with a knack for crafting compelling user experiences & driving growth. I have over 5+ years of experience spearheading brand identity, user engagement, and product marketing initiatives for B2B and B2C products across diverse industries like Healthcare, E-comm, Fintech, EdTech, and Mobility startups. Headed brand identity, user experience, & engagement for Tata 1mg's 200Cr+ INR/yr diagnostic business. Managed a 10B+ INR TPV/yr products at Razorpay, showcased strong product ownership and commercial acumen. Led Cabs Business at OLA (60B+ INR/yr)
Lead - Brand Marketing and Experience, Tata 1mg
March 2023 - June 2024
Gurgaon
- Leading brand identity, brand experience, and brand engagement
Product Marketing Manager II, Razorpay
August 2021 - March 2023
Product Marketing Manager - Indian MBAs, upGrad
January 2021 - August 2021
- Program Owner - NMIMS MBA, Bimtech MBA, certification programs for IITD and Michigan State
- Manage growth from existing programs and meet targets
- Manage program extensions/additions
- Manage new launches from key accounts
- Spearhead all comms related to programs
- Manage growth from existing programs and meet targets
- Manage program extensions/additions
- Manage new launches from key accounts
- Spearhead all comms related to programs
Brand Manager - Cabs India Business, Ola (ANI Technologies Pvt. Ltd)
August 2020 - January 2021
Bengaluru, Karnataka, India
- Brand and category management for India Business Cabs (Micro, Mini, Prime, Outstation, and Rentals)
Category Management (Micro, Mini & Prime), Ola (ANI Technologies Pvt. Ltd)
August 2019 - July 2020
India
- Category management and growth initiatives for flagship categories - Micro, Mini & Prime
Program Manager-Premium Categories, Ola (ANI Technologies Pvt. Ltd)
May 2019 - July 2019
India
TGM Summer Intern, METRO Cash & Carry India Private Limited
April 2018 - May 2018
Bengaluru, Karnataka, India
- Market Research on buying behavior and Shoppability benchmarking for 15+ stores pan India
- Strategic growth initiatives for high priority TG (SCO)
- Strategic growth initiatives for high priority TG (SCO)
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Education
Master of Business Administration - MBA
2017 - 2019
Indian Institute of Management Bangalore
Business Administration and Management, General
Bachelor of Technology (BTech)
2013 - 2017
SRM University
Electrical and Electronics Engineering
