Anjaney Suman
      
      
        Team Lead at YCP Auctus || IIM Lucknow
      
      💻
 Business Case Preparation💡
 Business Strategy⚙️
 Project Management💻
 Data Visualization🤝
 Business Development
            
Bangalore,  India
        
    Experienced marketer with a strong background in strategy consulting and value creation. I have worked with notable companies like YCP Auctus and Amazon, honing my problem-solving and presentation skills. My expertise lies in bid management, GTM strategy, and sell-side advisory. #StrategyConsulting #ValueCreation #ExperiencedMarketer
      Team Lead, YCP Auctus
      
    
  
    September 2023 - Present
      
  
        
Bengaluru, Karnataka, India
      
  
    - Execution of strategic initiatives for value maximization including 5-Year business plan, Annual Operating Plan, setting up monitoring and governance framework, incubation of new businesses ( Building materials, property management and renewable Business)
  
      Associate Consultant, YCP Auctus
      
    
  
    June 2021 - August 2023
      
  
        
Bengaluru, Karnataka, India
      
  
    - Led first REIT IPO process to successful completion | Sell-side advisory for ~500 million USD large scale infrastructure sell | Buy side advisory for 200 Million infrastructure Asset | Bid management for 3 Infrastructure Assets
  
      BOLD Intern, Amazon
      
    
  
    April 2020 - June 2020
      
  
        
Hyderabad, Telangana
      
  
    - Proposed initiatives to increase P50 shipment per Route (SPR) by 25% in the bike and van delivery segments; Formulated van cancellation policy to reduce cost per shipment by ~6% across 27 Delivery Stations across Central and East India; Designed a standardized workflow to ensure 98% routing adherence in last-mile delivery, India operation
  
      Business Strategy Consultant, Leadics
      
    
  
    July 2018 - June 2019
      
  
        
Bengaluru Area, India
      
  
    - Helping a global automotive OEM in strategy formulation around service marketing and digitization through deep situation analysis and bench-marking
- Building algorithms to segment the customer base aimed to run customized service marketing campaigns
- Proposing new KPI's based on the situation assessment which will enable the dealership network and team to build a process oriented system as opposed to traditional result oriented one
- Helping a beverage manufacturer building strategy to achieve cost cutting measures efficiently through deep situation analysis
- Building algorithms to segment the customer base aimed to run customized service marketing campaigns
- Proposing new KPI's based on the situation assessment which will enable the dealership network and team to build a process oriented system as opposed to traditional result oriented one
- Helping a beverage manufacturer building strategy to achieve cost cutting measures efficiently through deep situation analysis
      Senior Business Analyst, Kantar
      
    
  
    May 2018 - July 2018
      
  
        
Bengaluru, Karnataka, India
      
  
    - Worked on the development of Innovation tracking excel dashboard to track the innovation performance and SKU bench-marking for a global soft drink manufacturer
- Worked on Root cause analysis to understand the brand dilution of an established brand in Japan Business Unit
- Worked on Root cause analysis to understand the brand dilution of an established brand in Japan Business Unit
      Business Analyst, Kantar
      
    
  
    June 2016 - March 2018
      
  
        
Bangalore
      
  
    - Collaborated with technology team to develop Retail Execution Advisement tool to track in store presence and execution of beverage products in US Beverage market and determine industry trend on space strategy
- Collaborated with technology team to develop data visualisation tool to track performance of different SKU’s against pre-defined goals for a global beverage major
- Worked on the development of an excel dashboard to track the performance of newly introduced Mini-can packs in U
- S market along with excel simulator to study the future opportunity for a client
- Collaborated with technology team to develop data visualisation tool to track performance of different SKU’s against pre-defined goals for a global beverage major
- Worked on the development of an excel dashboard to track the performance of newly introduced Mini-can packs in U
- S market along with excel simulator to study the future opportunity for a client
      
      
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        Education
      
      
    
  
      Master of Business Administration - MBA
      
    
  
    2019 - 2021
      
  
        
Indian Institute of Management, Lucknow
      
  
      Engineer's Degree, Civil Engineering
      
    
  
    2012 - 2016
      
  
        
Maulana Azad National Institute of Technology
      
  
      Higher secondary, Science and mathematics.
      
    
  
    2009 - 2011
      
  
        
L.S.College, Muzaffarpur
      
  
      Secondary school
      
    
  
    2005 - 2009
      
  
        
S.C.B MUZAFFARPUR