- Drive the omni-channel engagement for enhancing product penetration & digital adoption for liabilities customer (Savings Account, Corporate Salary & HNI Program)
- Collaborate with Data Intelligence, Digital, Product, Program & Business teams to deepen Customer Lifetime Value by means of hyper-personalization, enhanced journeys & pointed customer lifecycle management

- Launched the re-positioning strategy for Tata Capital, ‘Count on Us’
- Ideated, implemented and executed brand campaign for Tata Capital across ATL, BTL & Digital mediums increasing awareness to 86% & consideration to 34%
- Leveraged brand sponsorship for WPL to increase customer engagement on Tata Capital’s social media handles
- Successfully planned and executed customer acquisition and cross-sell campaigns for retail loan products, resulting in INR 86 cr
- of disbursal m-o-m
- Fostered and managed key alliances and partnerships (Especially DSAs), driving a 4% increase in new business year-over-year
- Pioneered the launch of digital customer journey initiatives for retail loan products, enhancing customer experience and contributing to a 5% increase in digital engagement
- Recognised by CMO as top performing team leader of the year for two consecutive years

- Revitalized customer communication channels, achieving a 10% increase in customer engagement for Debit & Prepaid Cards adding INR 50 lacs in revenue
- Implemented targeted communication strategies, creating a strong product pull and resulting in Debit Card upgrade by 0
- 3% across the existing customer base of 1
- 5cr

- Effectively managed and grew the eDGE Loyalty Program, increasing program redemption by 25% within 6 months by revamping the program and enhancing overall visibility
- Drove awareness through diversified mediums, achieving a 40% increase in customer interaction with the program
- Launched the Go-To-Market campaign for LIME app, resulting in 8,300 app downloads in the 1st month of launch
- Drove the awareness & consideration campaign for Defence Salary segment, Power Salute resulting in an uptake by 3%

- Led campaigns to drive spends and usage on the Credit Card portfolio, witnessing a 10% surge in 1 year
- Added 5000 new sign ups in the Diners Credit Card portfolio
- Launched and managed a nationwide dining program on the Diners portfolio, resulting in a 7% growth in program participation
- Achieved ‘Exemplary Performance Award’ for launching STP (Straight Through Process) on credit cards

- Managed multi-channel brand communications for HHC Category HUL brands, contributing to a 4% increase in market share
- Orchestrated successful GTM for international markets, leading to a 10% boost in brand awareness
- Recognized by HUL for successfully launching Domex in the Thailand market

- Spearheaded the launch campaign for New Haven, a residential project from Tata Housing
- Created and implemented effective customer communication content across Hide & Seek Milano & Marie brands
- Recognized by Parle Products Ltd
- on the findings presented basis the qualitative research undertaken on Hide & Seek Milano & Digestive Marie ATL campaigns