- Product Marketing (full range - Equity, Debt, ETF & Index Fund) - Social Media, Print and Digital 6 years’ experience in Trade and Brand Marketing

- Brand Planning, Product & Brand positioning, Competitive benchmarking, and Social Listening
 
- Vendors & Creative Agency Management [Ensuring alignment to Brand Ethos, Quality, Delivery] – includes Campaign planning, development & implementation, ATL, Special projects
 
- Media Relations: News Articles, Advertisements through Media Houses and Magazines

- Curate Communication for Business Partners and Investor Savvy Co-branded content generation [Market Mantra, Fund at a Glance], Campaign support to teams (Product & Channel)

- Ideation, Conceptualisation, and Execution of Brand Specific [The Nippon Way] & Product Specific properties [Straight from the Fund Manager]

- Canvasser Management & Productivity, Team Management, Delivery on Sell-out targets, Display Effectiveness though POP-POSM [Team size: Sales advisors – 185, Team leaders – 5, VMs – 2]

- Budget Planning, Brand Visibility through Store branding, Marketing Promotions - BTL Activation at GT, MT, DRC, EBO & PBO followed by Effectiveness measurement [LOB/Category wise GOLY, GOLM]

- Recruitment, T&D, R&R for Canvassers and TLs [Branch Level schemes/Competitions] Channel penetration strategy - Price Comparison, Competition Tracking, Marketing Strategy

- Ownership of the Product Marketing – Development of Brand Plan, Marketing & Communication Product Launch –

- Product Packaging Design, Mock-up preparations, Presentations, NPI success Merchandising Material design & distribution, Machine Branding, On-site Branding for Key Accounts Enhancing brand presence through Exhibitions, Trade Activations – Kiosks, Stalls etc

- Content generation for Social Media Channels, Vendor & Ad Agency Management [Briefs, Creative Output, Price Negotiations, Quality alignments for Print & Packaging designs]