Ankur Adhikary
Growth and Product Marketing @ Paytm | MBA, Product Marketing, Growth Strategy
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Customer Service
Bengaluru, India
Hi, I'm Ankur Adhikary, a growth and product marketing professional with over 13 years of experience. I have worked with renowned companies like Paytm and OYO, driving sustainable growth and managing P&L. With my skills in product management and stakeholder engagement, I have successfully led strategic projects and delivered best-in-class experiences.
Growth and Product Marketing, Paytm
February 2022 - Present
Bengaluru, Karnataka, India
- Working at the intersection of Product and Growth
- Driving UPI growth and transaction market share
- Spearheading GTM for strategic UPI products - UPI Lite, Credit Card on UPI, Aadhar OTP etc
- Driving UPI growth and transaction market share
- Spearheading GTM for strategic UPI products - UPI Lite, Credit Card on UPI, Aadhar OTP etc
Product Marketing and Growth Strategy, OYO
October 2020 - September 2021
- Lead technology-led initiatives to deliver best in class experience to Merchants that are customized across geographies
- Drive growth initiatives and innovations and deliver technology-led supply growth
- Optimize the marketing channels to increase the Return on Marketing investments
- Design and execute digital marketing campaigns and offline campaigns
- Manage key business KPIs such as Cost of Acquisition, Onboarding TAT, etc through automation
- Conceptualise product developments and enhancements for efficient Partner marketing and onboarding
- Enable new product adoption across geographies and teams
- Drive growth initiatives and innovations and deliver technology-led supply growth
- Optimize the marketing channels to increase the Return on Marketing investments
- Design and execute digital marketing campaigns and offline campaigns
- Manage key business KPIs such as Cost of Acquisition, Onboarding TAT, etc through automation
- Conceptualise product developments and enhancements for efficient Partner marketing and onboarding
- Enable new product adoption across geographies and teams
Business Unit Head, OYO
January 2019 - September 2020
India
- P/L ownership of 29 cities across North-East, North Bengal and Sikkim
- Delivered positive Cash Contribution Margin consistently throughout
- Managing and developing a 2-tier team of 35 comprising of Area Supply Managers, Business Development Managers and Key Account Managers
- Responsible for Network Planning, Supply Acquisition and Devising Go-To-Market strategies
- Responsible for achieving an asset level positive cash contribution margin
- Maintain the balance between both sides of the platform, i.e, Partners and Customers. Control churn and ensure customer delight
- Co-ordinate with external stakeholders including Govt and Non-Govt. agencies
- Delivered positive Cash Contribution Margin consistently throughout
- Managing and developing a 2-tier team of 35 comprising of Area Supply Managers, Business Development Managers and Key Account Managers
- Responsible for Network Planning, Supply Acquisition and Devising Go-To-Market strategies
- Responsible for achieving an asset level positive cash contribution margin
- Maintain the balance between both sides of the platform, i.e, Partners and Customers. Control churn and ensure customer delight
- Co-ordinate with external stakeholders including Govt and Non-Govt. agencies
Head of Revenue, OYO
October 2018 - December 2018
India
- Responsible for ensuring all the channels of occupancy are operating at its best for every asset
- Optimize Pricing (ARR) an Occupancy to maximize Revenue per available room (RevPar)
- Ensure OYOs standards and promise to customers across all products are maintained
- Develop alternate channels of occupancy and reduce asset level leakage
- Coordinate with stakeholders and remove asset level and locality level restrictions to enhance occupancy
- Manage promotions to drive business in offline channels and inclusions to drive business in online channels
- Optimize Pricing (ARR) an Occupancy to maximize Revenue per available room (RevPar)
- Ensure OYOs standards and promise to customers across all products are maintained
- Develop alternate channels of occupancy and reduce asset level leakage
- Coordinate with stakeholders and remove asset level and locality level restrictions to enhance occupancy
- Manage promotions to drive business in offline channels and inclusions to drive business in online channels
Consultant (Assistant Director - Strategic Management), Jawaharlal Nehru Port Trust ( Ministry of Shipping, Govt of India)
April 2018 - September 2018
Navi Mumbai
- Identified opportunities to maximize revenue from various assets managed by JNPT
- Oversaw and managed various infrastructure projects
- Engaged with external stakeholders to develop innovative ways to evacuate cargo without congestion
- Evaluated projects under 'Sagarmala' and contributed to respective Detailed Project Reports
- Led requirement gathering sessions to develop a concept to improve Port Effectiveness
- Collaboratively created the Port-Rail operation concept note for a ports' DPR sanctioned under Sagarmala
- Proposed recommendations to improve overall port operations effectiveness
- Part of a core team recruited by the Indian shipping ministry to transform major ports through Sagarmala
- Oversaw and managed various infrastructure projects
- Engaged with external stakeholders to develop innovative ways to evacuate cargo without congestion
- Evaluated projects under 'Sagarmala' and contributed to respective Detailed Project Reports
- Led requirement gathering sessions to develop a concept to improve Port Effectiveness
- Collaboratively created the Port-Rail operation concept note for a ports' DPR sanctioned under Sagarmala
- Proposed recommendations to improve overall port operations effectiveness
- Part of a core team recruited by the Indian shipping ministry to transform major ports through Sagarmala
Manager (Planning and Development), Assam Gramin Vikash Bank
June 2012 - March 2017
Guwahati Area, India
- Responsible for managing P/L for 74 branches across 5 districts in a region
- Design yearly business plans for every branch and drive execution
- Design and execute turnaround plans for loss-making branches
- Responsible for Go-to-Market strategies and branch expansion projects
- Manage HNI customers and Govt. accounts
- Responsible for driving and executing special projects such as Financial Inclusion
- Design yearly business plans for every branch and drive execution
- Design and execute turnaround plans for loss-making branches
- Responsible for Go-to-Market strategies and branch expansion projects
- Manage HNI customers and Govt. accounts
- Responsible for driving and executing special projects such as Financial Inclusion
Systems Engineer, Tata Consultancy Services
February 2010 - June 2012
Chennai Area, India
- Managed clients such as KLM Royal Dutch Airlines and British Telecom
- Develop, integrate, test and deploy applications as per client requirements
- Responsible for task scheduling across modules
- Develop, integrate, test and deploy applications as per client requirements
- Responsible for task scheduling across modules
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Education
Bachelorโs Degree, Electronic and Communication
Sikkim Manipal University of Health, Medical and Technological Sciences
Master of Business Administration - MBA, International Business
Korea Advanced Institute of Science and Technology
Master of Business Administration - MBA
Indian Institute of Management Bangalore