- Lead marketing function overseeing all areas of the company’s marketing activities including customer acquisition, customer engagement and retention, demand generation, brand awareness and performance marketing 
- Develop and execute successful demand generation programs and multi-channel strategies to drive sales qualified leads and build lead database through data-driven experiments, content marketing and account-based marketing strategies 
- Conceptualise and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts 
- Strategize & implement Content Management strategies, digital and social media strategies 
- Building analytical data-driven marketing organization establishing the right KPIs for the marketing function and overseeing marketing ROI performance 
- Monitor and analyze market trends, consumer behaviour and competition identifying actionable insights acting as a resource for other departments by being the authority on market trends, product strengths/weaknesses, pricing and competitive landscape 
- Proven success supporting sales with well-structured marketing campaigns and pipeline-building activities that complement overall sales goals and initiatives 
- Solid experience with inbound and outbound strategies execution; and a proven track record of building well-functioning strategies 
- Closely aligned with Sales teams for Account Based Marketing strategy for influencing select clients 
- Extensive knowledge of working tools for Programmatic Advertising, LinkedIn Ads, Meta Advertising to acquire & engage the target audiences
- Engage with external agencies for clients as per client needs

- Driving Marketing activities at CareerBuilder
- com for the India Office to boost sales for SaaS based recruitment software solutions: 
- Digital marketing expert - CPA, CPL, Digital Marketing - SEO, SMO, SEM, Linkedin Advertising
- Offline marketing expert - Atl, Btl, Radio, Print, Magazines
- Growth hacker - Applying technology to travel the next mile
- Managerial expert - Handling teams to deliver results
- Analytical thinker - Churn required data for results
- Self Driven - Self motivated
- Focused - Ambitious

- Leadership Role for establishing sales for the App & lead Marketing for Android, IOS & Windows Apps Online Marketing(PPC, Search & Social Media) 
– Planning, implementation & monitoring - Includes Google Adwords & Facebook App install Ads
- Marketing Communications & PR, Branding – governance & execution, Design, Launch & Monitor Marketing campaigns

- Strategic Sales & Marketing Initiatives for the group
- Developing and managing the strategic marketing campaigns 
- Manage PR for corporate & unit level events of the company 
- Annual Sales & Marketing Budget preparation, management and adherence for all marketing 
- Measure Return on Investment of the campaigns 
- Manage content writers/bloggers/agencies for content on the website and other marketing collateral 
- Work with external third-party vendors to ensure quality deliverables on-time 
- Come up with various engagement campaigns to encourage experiential marketing 
- Work with creative agencies to come up with novel ideas to be implemented in the market 
- Overseeing monthly/yearly budgets and financial planning for Marketing & Brand Activations
- Offline - Spearhead Offline marketing and business alliances to generate more sales or branding 
- Significant experience in Designing & Implementing ATL/BTL activities – Radio, TV, OOH, Hoardings, Bus Stops, Bus Stands, Apartment/Mall/Office Activations 
- Ability to manage and introduce campaigns as planned, on-time
- Screening, short-listing & signing off with vendors for various activations to get the best work done @ the best & negotiated lowest price 
- Knowledge and ability to procure services at the best rates Online 
- Generate quality traffic to the website & social media activities 
- Work with the offline marketing to enhance/promote any offline activities on digital media 
- Lead the social media presence and engagement for the company - Work with creative agencies to come up with good creative content to make our digital efforts effective 
- Report effectiveness of all digital activity including web analytics, conversions etc for each campaign - ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations, Online Sales, Web Analytics, Traffic generation, SEO, SEM, SMM, Digital Content, Branding, PR and Corporate Communication

- Group Discussion and Personal Interview specialist & Eligible English Faculty Conducted 250 GDs and 400 PIs (approx every season) Visiting Resource for seven South Delhi Branches
- Lectured sessions on Economics and Business Environment and Current affairs
- Acted Sole Judge for B-Plan Competition held at Bhartiya Vidya Peeth Annual Day, North Delhi (Acted on behalf of Career Launcher)