Annanya Johari
I am a content strategist with over 8 years of experience in marketing, social media and journalism.
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Content Marketing💡
Creative Strategy📣
Social Media Marketing✍️
Copywriting⏩
Video Editing
Mumbai, India
Experienced content strategist and marketer with a proven track record of working with top sports teams like IPL's Lucknow Super Giants and Pro Kabaddi League's Bengal Warriors. Skilled in developing content strategies, leading diverse teams, and creating engaging multimedia assets. I have also worked with major brands like ESPN and Viacom Sports 18. #ContentStrategy #SportsMarketing #MultimediaExpert
Manager - Content Strategy, Sportz Interactive
2022 - Present
Mumbai
- Leading the content strategy for multiple professional sports teams, including Lucknow Super Giants of the IPL, Bengal Warriors of the Pro Kabaddi League, and Viacom Sports 18 Creating short-term and long-term content strategies for the teams Helping create style guidelines to ensure consistency across brand communications Working on collaborative opportunities with content creators and influencers Developing and leading season-long campaigns for teams and brands Hiring and managing a team of writers, video editors, designers, and content professionals
Multi-platform content specialist, ESPNcricinfo & ESPN India
2018 - 2022
Mumbai
- Planned and prepared new-age multimedia content for ESPNcricinfo and ESPN India Covered cricket and other sports on ESPN's social media handles Created infographics and short videos to supplement articles and features on the website Worked with agency partners to develop video IPs for the website
Anchor/Producer, Medill News Service
2017 - 2018
Chicago, IL
- Covered stories at the intersection of sports and culture in the Chicago metropolitan area Wrote scripts, created graphics, produced and hosted a weekly YouTube show Wrote and produced segments for local TV broadcast
Staff Writer, Scoopwhoop
2016 - 2017
New Delhi
- Wrote articles intended for the internet audience
- Did over 200 stories in total, with more than 10 million combined views Managed social media handles during live events
- Did over 200 stories in total, with more than 10 million combined views Managed social media handles during live events
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Education
MS - Journalism | Specialisation in Sports Media
2017 - 2018
Chicago, IL
Bachelor of Technology | Computer Science Engineering
2012 - 2016
