Anoopa Anand
Narrative Designer, Storyteller, and Creative Content Head with over 8 years of experience in early-learn, ed tech, and children's fiction. Over 15 years of experience across industries. Lifelong learner, canine rehabilitator, crochet artist.
💡
Creative Strategy💻
Storytelling💻
Narrative Design💻
Early education content💻
creative writing💻
Social Media Storytelling
Bangalore, India
Experienced marketer passionate about creative content design for children. Adept at brand ideation and storytelling. Worked with popular brands like Stealth Startup, PlayShifu, and Byju's. Skilled in 0-1 social media ideation and team-building. Excited to collaborate with homegrown brands and contribute to women-centric and early education products. #ContentDesign #BrandIdeation #ChildrensMarketing
Head of Content, Stealth Startup
November 2022 - October 2023
Bengaluru
- Envisioned and wrote the Brand Key and Core Identity Book, for a yet-to-be-launched social app for GenZ
- Worked on pitch videos and decks to ensure that the 0-1 brand vision and product pillars were communicated effectively to potential investors
- Set up and built a 0-1 social media strategy for Instagram
- Collaborated with cross-functional teams to ensure content aligned with brand messaging and core values
- Worked on pitch videos and decks to ensure that the 0-1 brand vision and product pillars were communicated effectively to potential investors
- Set up and built a 0-1 social media strategy for Instagram
- Collaborated with cross-functional teams to ensure content aligned with brand messaging and core values
Head of Content, PlayShifu
July 2020 - September 2022
Bengaluru
- Re-imagined content design and strategy for the company's educational games pipeline
- Hired a team from scratch, trained, and put processes in place for the creative content design team
- Worked with the marketing division to plan and execute seasonal campaigns, sales, OND game-plans, and social media strategies
- Coordinated across teams to ensure a common voice and style for internal and external brand and product communication
- Hired a team from scratch, trained, and put processes in place for the creative content design team
- Worked with the marketing division to plan and execute seasonal campaigns, sales, OND game-plans, and social media strategies
- Coordinated across teams to ensure a common voice and style for internal and external brand and product communication
Lead — Content Design, Byju’s
April 2018 - December 2019
Bengaluru
- Led a team of ~ 25 writers and editors to successfully plan and execute creative content design for the Disney-Byju's Early Learn App
- Coordinated across cross-functional teams to ensure an efficient pipeline
- Worked closely with the Disney Learning Teams (India and US) to refine product content and ensure compliance with Disney guidelines
- Coordinated across cross-functional teams to ensure an efficient pipeline
- Worked closely with the Disney Learning Teams (India and US) to refine product content and ensure compliance with Disney guidelines
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