- Revamped Louis Philippe's branding strategy, resulting in a 15% increase in sales and recognition as a top men's fashion brand in India
- Coordinated the design and production of packaging for LP Sports and LP Luxor product lines, resulting in a 20% increase in brand awareness among younger demographics
- Conceptualised and executed exhibition designs that highlighted product features, increasing foot traffic by 30% at trade shows

- Led a team of 10 professionals in various disciplines including graphic design, video editing, UI design, product styling and oversaw the creation of over 200 social media posts, 300 emailers, resulting in a 25% increase in engagement and a total reach of over 2 million users
- Developed a new website design and implemented it with the help of the web development team, resulting in an increase of website traffic by 40% and a decrease in bounce rate by 15%
- Collaborated with product development team to design packaging for new product line which led to an increase in sales by 30% within the first quarter

- Strategised and implemented design changes to improve the user experience and increase customer retention
- Conceptualised and executed a comprehensive brand campaign for ZEE5, developing visually stunning posters, banners, and emailers that increased customer engagement by 35%
- Led a team of 5-6 creative professionals in developing innovative design solutions and executing multiple campaigns to enhance user engagement and viewership
- Managed end-to-end design process for launching an online and print advertising campaign from scratch, resulting in a 40% increase in website traffic and a 20% boost in conversions
- Collaborated with cross-functional teams to create innovative designs that aligned with the company's marketing objectives, resulting in a significant increase of brand awareness and recognition by 50%

- Revamped entire digital design language for TATA Capital, resulting in a 30% increase in click-through rates and a 20% increase in customer retention
- Revitalized ICICI Bank (United Kingdom) digital visual design language, creating new emailers and social media posts that improved customer retention by 20% and CTRs by 15%
- Revamped ICICI Bank's ESG report, improving readability and comprehension with engaging visuals, resulting in a 20% readership increase
- Developed an interactive digital version with multimedia elements, driving a 30% boost in engagement metrics

- Orchestrated the design and art direction for three prominent magazine labels, including Rolling Stones India, Man's World, and Spice Route in-flight magazine, resulting in increased brand recognition and engagement
- Spearheaded the development of each magazine's unique visual identity through extensive research into typography, branding, and illustration techniques
- This resulted in a cohesive aesthetic across all publications that resonated with readers
- Provided creative direction for cover designs and editorial photoshoots while collaborating with stylists and photographers
- Resulting in visually stunning covers that attracted readership growth by 20%

- Led a team of designers to create immersive event experiences for top-tier brands including Google, Audi, Nestle, and Bacardi, resulting in an average satisfaction score of 9/10 from clients
- Collaborated with cross-functional teams to deliver 20+ successful events per year while managing a budget of $2M+, resulting in an annual revenue growth of 15%
- Developed and implemented design guidelines for print collateral that improved brand consistency across all events, resulting in a reduction of printing costs by 20%
- Ensured the quality of design deliverables by providing constructive feedback to the team and reviewing work regularly