Anugya Dhyani
Detail-oriented Management professional in end-to-end category operations, in the edtech industry. Seeking to leverage expertise to drive innovation and strategic product launches in a dynamic industry.
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Category Management📣
Product Marketing💻
Product Management🤝
Business Development📣
Marketing
New Delhi, India
Experienced professional with a proven track record in product portfolio management and driving business growth. Successfully managed cross-functional teams and collaborated with stakeholders at a test prep company. Generated significant revenue increase and customer conversion rate. Skilled in market research and developing marketing strategies. Proficient in communication, project management, and budget management. #ProductManagement #BusinessGrowth
Assistant Manager – Product Management, Career Launcher
May 2022 - November 2023
- Orchestrated the end-to-end rollout & category operations of 20+ products and one new product line while collaborating with cross-functional teams & managing stakeholders
- Conducted Market Research to benchmark industry practices and develop in depth understanding of users & market to introduce new product line(s)
- Achieved an increase of 25% in revenue and 20% in customer conversion rate by translating market data insights into actionable products
- Developed marketing strategies aligned with organizational goals to drive business growth, lead generation & optimize marketing performance
- Generated 500 leads per month across 5 exam categories at UG & PG level through marketing campaigns executed across relevant digital channels
- Revitalized Google My Business profiles for 90 active franchises, fostering engagement and eliminating duplicates, resulting in a 40-review average increase per center
- Spearheaded the planning and execution of a national-level Olympiad organized for school students including defining the process flow, prize grids, marketing collateral while tracking performance metrics for strategic adjustments
- Conducted Market Research to benchmark industry practices and develop in depth understanding of users & market to introduce new product line(s)
- Achieved an increase of 25% in revenue and 20% in customer conversion rate by translating market data insights into actionable products
- Developed marketing strategies aligned with organizational goals to drive business growth, lead generation & optimize marketing performance
- Generated 500 leads per month across 5 exam categories at UG & PG level through marketing campaigns executed across relevant digital channels
- Revitalized Google My Business profiles for 90 active franchises, fostering engagement and eliminating duplicates, resulting in a 40-review average increase per center
- Spearheaded the planning and execution of a national-level Olympiad organized for school students including defining the process flow, prize grids, marketing collateral while tracking performance metrics for strategic adjustments
Marketing Intern, Outlook Group
April 2021 - June 2021
- Generated a revenue of over INR 25,000 over a span of two weeks with customized sales pitches & accommodating feedbacks
- Analyzed Outlook and its competitors’ subscriptions to understand Customer Relationship Management
- Standardized the digital marketing framework of the Outlook Group’s subsidiary on the basis of Digital Audit and Competitor Analysis
- Designed the comprehensive Media Plan and Creative Roadmap for Outlook’s then upcoming fashion magazine ‘Splurge’
- Analyzed Outlook and its competitors’ subscriptions to understand Customer Relationship Management
- Standardized the digital marketing framework of the Outlook Group’s subsidiary on the basis of Digital Audit and Competitor Analysis
- Designed the comprehensive Media Plan and Creative Roadmap for Outlook’s then upcoming fashion magazine ‘Splurge’
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Education
MBA, IIM Bodh Gaya
2020 - 2022
Bihar
BMS, DDU College, University of Delhi
2016 - 2019
Delhi
