Anuj Srivastava
Marketing, Strategy, Startup & Nature Enthusiast (Ex-Amazon, Colgate, Paytm & Dabur) | IIM Lucknow & SPJIMR Alumni
💻
Marketing Consulting📲
Digital Marketing💡
Branding Strategy💻
Management Consulting
Delhi, India
Experienced marketer with 14+ years in E-commerce, FMCG, Fintech, and Adtech industries. I've worked with global firms like Amazon, Paytm, Colgate, and Dabur. Skilled in sales management, rural marketing, CRM, and customer analytics. Passionate about launching new businesses and driving growth. Excited to bring my expertise to your team. #MarketingPro #EcommerceExpert #BusinessGrowth
Senior Director - Marketing, DealShare
January 2024 - Present
New Delhi, Delhi, India
- Leading marketing initiatives for Dealshare which is an omnichannel retailer dealing in grocery & consumer goods
- It is a unicorn backed by global investors like Tiger Global, Alpha Wave & West bridge capital
- Responsible for charter across user acquisition, engagement & retention driving overall business growth
- It is a unicorn backed by global investors like Tiger Global, Alpha Wave & West bridge capital
- Responsible for charter across user acquisition, engagement & retention driving overall business growth
Senior Director - Marketing, Brand Partnerships & Strategy, Goals101 - By M2P
February 2021 - January 2024
Delhi, India
- Goals101 is a martech SaaS firm backed by leading investors like Nexus Ventures and Dentsu
- It provides cutting edge marketing technology solutions to clients across categories
- I lead marketing, brand partnership and strategy charter for the firm
- Goals101 recently got acquired by the global fintech firm M2P Fintech in Dec'23
- It provides cutting edge marketing technology solutions to clients across categories
- I lead marketing, brand partnership and strategy charter for the firm
- Goals101 recently got acquired by the global fintech firm M2P Fintech in Dec'23
DGM Business - Paytm Advertising, Paytm
December 2019 - March 2021
New Delhi Area, India
- Led self serve programmatic advertising business on Paytm for all the Ecommerce categories - Fashion, FMCG, electronics, Home& Kitchen, Consumer durables, Sports goods etc - Business lead for the launch of self serve advertising product enabling millions of merchants to run ads on the platform themselves
- More than 10k merchants used it in first 4 months of launch itself
- More than 10k merchants used it in first 4 months of launch itself
Category head- Foods & Beverages | Beauty & personal Care | Grocery hyperlocal lead, Paytm
December 2018 - December 2019
New Delhi Area, India
- Category head for Food, Beverages, Beauty and Personal care categories at Paytm Mall
- Managed P&L for these categories - handled both demand and supply side to deliver on top line and bottom line objectives
- Managed GMV of INR 600 Crores+ with more than 20k merchants & 5 MN+ users
- Spearheaded the first of its kind 'hyperlocal model' (same day delivery) for grocery category
- Managed P&L for these categories - handled both demand and supply side to deliver on top line and bottom line objectives
- Managed GMV of INR 600 Crores+ with more than 20k merchants & 5 MN+ users
- Spearheaded the first of its kind 'hyperlocal model' (same day delivery) for grocery category
Marketing Manager, Amazon
May 2017 - December 2018
Bengaluru, Karnataka, India
- Led Marketing Initiatives for Amazon's Ads Monetization business - Designed Social Media Marketing strategy for business
- Managed SEO and SEM for Amazon’s Ad portfolio to improve organic search ranking
- Managed lead generation and customer acquisition using marketing channels like email marketing, SEM and webinars
- Managed program effectiveness and different campaign performance across all digital marketing channels
- Managed SEO and SEM for Amazon’s Ad portfolio to improve organic search ranking
- Managed lead generation and customer acquisition using marketing channels like email marketing, SEM and webinars
- Managed program effectiveness and different campaign performance across all digital marketing channels
Manager - Shopper Marketing, Colgate-Palmolive
May 2016 - May 2017
Mumbai Area, India
- Designed (GTM) strategy for new product launches across oral care and personal care categories
- Designed and executed activation for Rural Markets in entire West branch comprising 6 states
- Identified & managed business growth opportunities in key trade channels
- Wholesale and Kirana through trade promotions, loyalty program, market research and activation
- Designed and executed activation for Rural Markets in entire West branch comprising 6 states
- Identified & managed business growth opportunities in key trade channels
- Wholesale and Kirana through trade promotions, loyalty program, market research and activation
Senior Area Manager - Business Development, Colgate-Palmolive
September 2015 - April 2016
Delhi & NCR
- Managed business development for Colgate for Delhi-NCR market- most critical North India market
- Achieved sales revenue of 100 CR + & direct distribution to more than 70K direct retailers with more than 50% market share for the company
- Led a team of 18 direct and 120 3P members
- Achieved sales revenue of 100 CR + & direct distribution to more than 70K direct retailers with more than 50% market share for the company
- Led a team of 18 direct and 120 3P members
Trade Marketing Manager- Foods & HealthCare, Dabur India Limited
April 2014 - September 2015
New Delhi Area, India
- Managed a marketing budget of INR 80Cr+ Pan India for different foods and healthcare brands
- Designed BTL activities for different brands under the category
- Power brands like Real Juices, Dabur Honey, Hajmola and Dabur Chyawanprash were part of this portfolio
- Competitor tracking and analysis to identify ways to capture higher market share
- Budget planning and resource allocation
- Being a part of central team, coordinated with regional marketing teams in North,East,West,South regions for resource allocation & prioritization
- Go to Market (GTM) strategy for new product launches for example Real Juice variants
- Designed BTL activities for different brands under the category
- Power brands like Real Juices, Dabur Honey, Hajmola and Dabur Chyawanprash were part of this portfolio
- Competitor tracking and analysis to identify ways to capture higher market share
- Budget planning and resource allocation
- Being a part of central team, coordinated with regional marketing teams in North,East,West,South regions for resource allocation & prioritization
- Go to Market (GTM) strategy for new product launches for example Real Juice variants
Area Sales Manager, Dabur India Limited
April 2012 - April 2014
South & East UP
- I handled Home and Personal Care (HPC) Division in South & East UP for Dabur India Ltd
- Managing a team of around 70 people with an annual turnover of 80 crore
- Key responsibilities include developing business - increasing reach, depth and width for products in portfolio, stockist management, maintaining market hygiene and executing various ground activations for company brand's visibility
- Managing a team of around 70 people with an annual turnover of 80 crore
- Key responsibilities include developing business - increasing reach, depth and width for products in portfolio, stockist management, maintaining market hygiene and executing various ground activations for company brand's visibility
Intern, Philips
September 2011 - November 2011
- Developed launch program for test marketing of a new product in halogen lamp category
Business Technology Analyst, Deloitte
May 2009 - May 2010
Hyderabad Area, India
- Worked as Business Technology Analyst at Deloitte Consulting in Hyderabad
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Education
Executive Alumni - Management Development Program, Marketing/Marketing Management, General
2022 - 2023
Indian Institute of Management, Lucknow
Master of Business Administration - MBA, Marketing/Marketing Management, General
2010 - 2012
SPJIMR SP Jain Institute of Management & Research
