Anuraag Bhaskarbhatta

Heading Product Marketing at Jio | Experience in marketing & founding a startup | IIM Kozhikode

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Product Marketing

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Content Strategy

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Business Development

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Digital Marketing

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SEO Expert

Mumbai, India

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Product Marketing Strategy

Product Marketing

Marketing Strategy Development

Brand Management

Hi, I'm Anuraag!

Currently, I'm the Head of Product Marketing - Smart Assets @ Jio

Growth Marketer with nearly 10 years of experience, including founding a startup and driving over 50% YOY revenue growth.

Expertise in building brands, developing marketing strategies, and effectively taking products/services to consumers through channel development.

Proven ability to execute demand-generation campaigns and drive brand equity.

Experienced in managing large marketing budgets and launching new products effectively.

My Work with Jio

Head of Product Marketing - Smart Assets @ Jio

Spearheaded JioSignage's growth, surpassing $1 million in the first year, reflecting strong market acceptance.

Led corporate branding and formed strategic alliances to strengthen brand recognition.

Successfully developed and executed GTM strategies, achieving significant market penetration.

Enhanced sales efficiency through targeted support initiatives, resulting in higher conversion rates.

Executed creative product marketing campaigns that boosted customer interest and engagement.

Fostered cross-functional synergies and formed joint ventures for special projects.

My Work with Xtreme Media

Marketing Manager (Head of Marketing) @ Xtreme Media Pvt Ltd

Drove multi-million dollar growth for India's largest LED display brand, competing with Samsung & LG, using a multi-crore marketing budget.

Ensured rapid channel growth and retention.

Developed unique content and marketing strategies to increase brand visibility among the target audience.

Led online/digital marketing efforts for lead generation and brand equity building.

Achieved over 50% YOY revenue growth.

Spearheaded demand generation across various regions.

Contributed to product quality, innovation strategies, and new product launches.

My Work Highlights!

Head of Product Marketing - Smart Assets @ Jio

Marketing Manager (Head of Marketing) @ Xtreme Media Pvt Ltd

Marketing Manager (Head of Marketing) @ Network Intelligence

Marketing Manager @ Software@Work

Business Development Manager @ ADSMN Interactive Pvt Ltd

Insides Business Development Manager @ Work Store Limited

Some of my Writings

Understanding The Shopee Debacle

Rebuilding Trust in the Food Industry!

Beauty on Your Terms - A Digital Revolution in Indian Makeup!

Revolutionizing Construction Procurement in India!

Democratizing Travel with Choice and Expertise!

Crafting Dream Vacations, One Click at a Time!

How Skittles Embraced Controversy to Spark Engagement.

Conquering Crowded Coffee Creamers with a Splash of Personality