- Spearheading JioSignage's journey to achieve an outstanding milestone: crossing the $1 million mark within the first year, showcasing strong market acceptance. 
- Corporate branding and strategic alliances
- Successfully leading a cross-functional team to develop and execute impactful GTM strategies, resulting in significant market penetration.
- Introducing sales support initiatives that led to an increase in the efficiency and effectiveness of our sales team, resulting in higher conversion rates.
- Developing and executing creative product marketing campaigns that generated heightened customer interest and engagement.
- Maintaining a consistent and compelling brand image for JioSignage, strengthening brand recognition and customer trust.
- Striking cross-functional and cross-brands synergies to ensure superior differentiations and selling points.
- Forming alliances with partners to form joint ventures to execute special projects.

Responsible for driving a multi-million dollar growth engine using a multi-crore marketing budget for India's largest LED display brand competing with the likes of Samsung & LG.

1) Ensuring rapid channel growth and retention
2) New & unique content creation & marketing to capture top-of-the-mind in target audience
3) Online/digital marketing for lead/demand generation & building brand equity
4) Driving Revenue growth of more than 50% YOY
5) Demand generation for various regions
6) Driving communication and brand equity building
7) Being a part of product quality and innovation strategies
8) Launching a new product and their GTM
9) Opening new experience centers pan India

Responsible for driving a multi-million dollar growth engine using a multi-crore marketing budget for India's largest LED display brand competing with the likes of Samsung & LG. 1) Ensuring rapid channel growth and retention 2) New & unique content creation & marketing to capture top-of-the-mind in target audience 3) Online/digital marketing for lead/demand generation & building brand equity 4) Driving Revenue growth of more than 50% YOY 5) Demand generation for various regions 6) Driving communication and brand equity building 7) Being a part of product quality and innovation strategies 8) Launching a new product and their GTM 9) Opening new experience centers pan India

Skills: Budget planning · Product Marketing · Team Leadership · Marketing Strategy · B2B Marketing · Marketing Operations

1) Set up the marketing department from scratch and grew the social media followers count by 800% in 1.5 years. 
2) Strategised Inbound & Outbound Marketing, Branding, Events sponsorships, Marketing strategies, Go-to-market strategies, Brand management, etc.
3) Achieved over 4X growth in organic lead generation.
4) SEM & SMM activities with optimum budgets drove ROI by 20X.
5) The team owned the CRM (Microsoft Dynamics 365) for managing the sales process.
6) Tie-ups with agencies for various activities such as graphic designing, website maintenance, SEO, PR, etc.
7) End-to-end implementation of Integrated Marketing Communication campaigns

Set up the marketing department from scratch and grew the social media followers count by 800% in 1.5 years. 2) Strategised Inbound & Outbound Marketing, Branding, Events sponsorships, Marketing strategies, Go-to-market strategies, Brand management, etc. 3) Achieved over 4X growth in organic lead generation. 4) SEM & SMM activities with optimum budgets drove ROI by 20X. 5) The team owned the CRM (Microsoft Dynamics 365) for managing the sales process. 6) Tie-ups with agencies for various activities such as graphic designing, website maintenance, SEO, PR, etc. 7) End-to-end implementation of Integrated Marketing Communication campaigns

Skills: Marketing Strategy · B2B Marketing · Marketing Operations

1) Drove revenue growth through online marketing and achieved 60X ROI.
2) Reduced the Cost of Customer Acquisition (COA) by almost 35%.
3) Email Marketing with Open rates crossing an average of 25% -30% (B2B).
4) Brand Equity enhancement and Brand Management. Formed an incredible online presence and carried out branding from the scratch.
5) Digital Marketing including SEO, Google MyBusiness, Google Adwords, Google Analytics. Google search ads had an average CTR of 7-8%.

6) BTL activities like Workshops, Service Camps, Event Partnerships.

7) Tie-ups with Partners for revenue growth.

8) Drive the team to enhance efficiency and reach optimum results.

9) PR initiatives. (https://technology-partners.cioreviewindia.com/vendor/2017/software@work(india)).
10) Oversaw growth in the number of leads and revenue and also GST services.

Handled business development activities for the company in the field of Virtual Reality, Augmented Reality and other interactive technologies tapping various industry verticals like Real Estate, Media Houses, Events etc. 

1) Link: www.facebook.com/cabbycab
2) Handled the marketing, operations and strategies.
3) BTL activities planned and executed successfully.
4) PR Link: https://indianceo.in/startup/cabby-cabs-cheapest-cab-services/ 
5) Creative and design part completely handled successfully.
6) Corporate meetings (meeting with the HRs of the companies to adopt P2P ridesharing for their employees).
7) Adopting the concepts of early adopters influencing the others and helped cut marketing costs.
8) Segmenting and targeting the corporate as initial influencers/sneezers.
9) Handled a team of marketing which included SEO, Social Media, Offline marketing.
10) Customer feedback and Analysis.

1) Lead Generation and acquiring new corporate.
2) Account management of more than 200 accounts.
3) Customer relationship building.
4) Skilled in cross selling and up selling of the widest range of office essentials to clients pan India.
5) Over-achieved the targets most of the time.