- Led PR for Flipkart’s recent wedding campaigns with influencers, MEME pages and publishing houses 
- Crafting a content playbook by analyzing the best content practices of leading companies in the industry, incorporating their insights into our long-term content strategy

- Managed planning, pricing, and merchandising for Men's Fashion sell-side, achieving peak 28% effective discounting and optimizing 50,000 SKUs 
- Successfully controlled burn, maintaining the peak below 3% of GMV while driving incremental ROI in the combat portfolio 
- Led critical-hour tracking during Big Billion Days, rectified vendor anomalies, and increased transacting styles by 25% to boost collection-led sales via trend identification

- Created a Discussion Guide and conducted 30+ in-depth interviews and Focused Group Discussions of consumers and property owners to analyze backpacking culture in India 
- Conducted sentiment analysis of 20k+ online reviews from various platforms like Booking.com, Google Trends and Google reviews using social listening tools like Meltwater, data visualization and AI 
- Conducted physical ethnography at multiple property locations and generated insights about backpacking culture using the descriptive matrix technique 
- Analyzed more than 300+ digital artifacts to understand digital subcultures around backpacking 
- Created customer segments across travel accommodation categories to study the pain points basis geography, demography, and behavioral traits to optimize the loyalty lifecycle

- Developed an in-depth customer understanding by studying platforms & media consumption of a specific segment and created three key personas that make the most sense for the Brand's exponential adoption 
- Audited various interviews and found insights pivotal for the brand strategy project 
- Learned the technique of designing salient brand strategies and the science behind coming up with brand names and concept boards 
- Finalized the brand name of the platform and pushed concept boards for testing so that the Brand's attributes, tonality, and pillars could be confidently locked 
- Learned how virality can be decentralized to followers and used in various use cases 
- Virality driven GTM plan was suggested along with the engagement plan so that partner brands can leverage the massive reach of Flipkart's various digital assets

- Created the Branding, Marketing and Communication plan for the career wireframe initiative 
- Developed the branding and communication collaterals in coordination with the agency 
- Defined the post-launch Annual Engagement plan and planned creatives with support from the agency

- As a founding member, made Strategic contributions towards making HappyLocate a pre-series A funded startup -
 Managed marketing and design communications for retail customers, corporate customers, and Investors 
- Developed three key associations, with Truecaller, Housing and WhatsApp via ZOKO, that had a significant positive impact on user experience 
- Designed and ran campaigns over Facebook, LinkedIn, and especially emails where the key performance parameters were one of the best in the Industry 
- Executed long-term content and SEO roadmap to get top rankings for some of the Industry's most competitive keywords 
- Assisted in launching one of the most appreciated Insurance programs in the Relocation Industry & and learned the nuances of underwriting risk for packing and moving business 
- Developed professional command over designing and crafted multiple brand collaterals, including a Whitepaper and Calendars, that the customers widely appreciated

- Taking up technical research to provide the most cost-effective yet robust business solutions to clients
- Take up charge of content creation and management
- Document organizational growth and maintain an updated record of it
- Develop digital assets for the clients, as per their requirements
- Develop technical platforms for clients, as per their requirements
- Take up designing tasks and align them with the best possible marketing strategy for a consumer
- Associate closely with clients so that a progressive and sustainable project delivery can be assured
- Develop creatives and creative briefs for the purpose of digital and offline media
- Develop strategic partnerships for the enhancement of the technical skills of the group, both at the local and national level

- Worked on shaping the Initial structure of Flatle Real Estate Insights
- Worked on the strategic involvement with NGOs for the Business Conclave at Sri Ram college of commerce, Delhi University
- Contributed to the Social Media Marketing of Flatle