- Develop overall marketing strategy and action plan for the PAN India - with desired outcome as share and volume objectives of the business
- Lead Generation Activities: Organize & execute lead generation programs & BTL activations in the Region wise
- Work with Sales Team: To assist regional distribution teams in all business programs at the local level and ensure desired results through planning, execution, tracking, feedback and MIS
- Assist Regional Marketing: To assist regional marketing in the execution and anchor the implementation of marketing programs and campaigns at the regional level to realize marketing and business objectives
- Channel Management: Plan & execute channel engagement activities like conducting DSA/Builder Meets, Branding at partner offices etc
- Explore New Relationships/Partnerships: Explore new relationships & partnerships for the company which will eventually increase reach of the brand & business of the region
- Events: Designing and execute promotional events
- Branch Launch: To design and execute a branch launch plan for a new branch in the region
- Brand Custodian: To act as the custodian for Brand Shubham
- Also, strict monitoring over marketing collaterals in branches & events
- Vendor Management: Maintenance of vendor relations across relevant channels
- Competitor Tracking: Competitor track and counter activations
- Create/participate in relevant, high impact country fairs, rural activities resulting in increased customer acquisition and increased market share in markets