- Marketing Content Strategy for all owned channels (CRM, Performance, PDP, Social Media, Ecomm) Rebranding of D2C Website > Social Media- Instagram 30k - 95k, Facebook 23k – 35k Maintained Emails CTR 2% & Open Rate 19% Revenue contribution by 0
- 5% on Amazon with content Lead Content + Social Media Strategy for brand ambassador (Malaika Arora) launch + integrations

- Lead B2B Pharma Connect program, increased engagement of pharmacists from 25000 to 40000 unique users for client GSK
- Worked on campaigns for Horlicks + Junior Horlicks for UP East/Bihar/MP/ South Markets
- Changed the language for communication making it more rural heartland facing
- Solely responsible for creation of the Pharmacy Connect program for GSK on YouTube with the Smart Pharmacist videos/Pharma Cares series

- Creative ideation on relevant specials to grow ‘Brand Jeeturaaj’
- Worked on topical specials during the Mumbai flash floods, the Elphinstone stampede (won ACEF award for the special THAAMB MUMBAI THAAMB) > RAM Morning Show 2 -3 points
-  Worked on station specials to increase the digital footprint while collaborating with Youtube, Girliyapa, TVF > Social media numbers for ‘Jeeturaaj’ by 12%
-  Produced the Mirchi TOP 20 Radio/TV show
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- Heading a team of 6 people in creating the soundscape of the station, including topical promos, local sparklers, growing the popularity of the RJ’s by doing college events
-  Making Facebook/twitter pages of RJ's relevant in a Tier 2 city
- > Nagpur, RadioMirchiFacebook page followers 1240 - 25k Worked with the sales team to pitch revenue generating ideas to Vicco/Haldiram Developed new process’ (which included monthly self- evaluation) in employee evaluation which showed a marked improvement in performance

- Was responsible for the end-to-end launch of the HINDI station in Hyderabad
- Including on air launch promos, creative collateral, working with revenue teams to formalize saleable content
-  Managing a team of RJ’s, copywriters, promo producers and producers to ensure a smooth launch of the station
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- Produced the national countdown Mirchi Top 20, helped create the sound of the show, concept, special segments, revenue generating segments for clients like Vimal, Vodafone and Officers Choice
-  Created revenue generating ideas for Mumbai with clients like Samsung, Vodafone, real estate clients like Lodha
-  Managed the Mirchi Mumbai twitter page
-  Handled operations for the station as well, which included managing client integrations, RJ rosters, working on integrations during tie ups like Mumbai Marathon, Happy streets, Mirchi Music Awards, Mirchi top 20 jubilees and Mirchi top 20 TV
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- Generated story ideas for the Evening drive time show by cold calling, networking & social media
-  Coordinated materials for festivals and awards such as Golden Mikes, ERA, IRFA
-  Produced entertainment & lifestyle news reports with Amish Tripathi, John Abraham, Sajid Khan that were used nationally
-  Produced Sunset Samosa, which covered topics ranging from traffic updates to Bollywood to music
-  Developed the Twitter strategy in cohesion with the programming head and the evening primetime RJ for Mirchi Mumbai
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- Covered Lifestyle and music as well as education and real estate beats for supplements
-  Arranged & conducted interviews with individuals for three citystories that made it to the front page of the Pune page
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