- Enhanced the user experience on the firm’s website by reducing the user journey, decluttering insignificant information, and incorporating interactive contextual pop-ups, enabling user clarity on the meaning of selections made
- Upgraded and standardized existing inconsistencies in the design system across the firm’s key digital products
- Designed and developed social media creatives for marketing, newsletters, one-pagers, and new client pitches

- Engaged actively with a wide range of loyal customers and prospective clients, gathering preferences, collecting feedback, and resolving queries through one-on-one interactions, ensuring customer satisfaction and fostering stronger relationships
- Designed a customer retention strategy involving early access to new products and personalized offers for existing customers

- Collected product feedback from existing customers and tracked engagements on social media marketplaces for improvements in existing and upcoming product lineups as part of market research
- Worked on collaborative campaigns across major social media platforms targeting the urban youth user base in India
- Secured personalized product sales for loyal customers, particularly in North-East and South India
- Conducted sales data analysis, identifying high-potential products and securing significant mark-up deals of up to 70% on Amazon, AJIO, Myntra, and Flipkart
- Designed marketplace-specific listings for company products, incorporating Keyword Research Analysis to attain favorable product rankings on primary marketplaces such as Amazon, AJIO, Myntra, and Flipkart
- Maintained an active log of product inventory, tracking and monitoring monthly production and the sale of over 200 products across all live platforms
- Conducted promotional photoshoots, managing both pre- and post-production, aligning the product with brand identity and marketing objectives
- Designed social media creatives as part of the digital media strategy for official and third-party handles

- Developed and refined physical product design concepts based on market research, user feedback, and emerging trends
- Identified suitable materials and hardware to ensure durability, sustainability, and alignment with the intended functionality
- Collaborated closely with manufacturers to meet design specifications, maintaining quality and consistency across products
- Conducted cost-cutting analysis to optimize production and logistics costs aimed at reducing customer costs
- Utilized eco-friendly materials to revamp hang tags and packaging, significantly reducing the brand’s carbon footprint
- Designed engaging, experience-driven packaging that enhanced the product’s appeal to both existing and new customers

- UI/UX Research and Design: o Conducted user research with 150+ early clients on Shopify and Meta Marketplace, creating five broad user personas to design a Five-Step Journey Map for an early-stage leather product startup
- o Designed and deployed customer-centric deals and services, including stock availability status, ‘Try Now Pay Later’ options, live tracking, and a customer grievance helpline as part of an end-to-end redesign of marketing and sales strategy
- Visual and Branding Design: Led the end-to-end redesign of the brand identity, incorporating enhanced brand logos, and introduced brand tags and unique packaging designs to encapsulate the product’s journey from fine-crafted vegan leather to a reliable everyday companion
- Prototyping and Usability Testing: Developed unique prototypes focusing on aligning the website’s usability with familiar behavioral habits while integrating priority features
- Tested with a diverse set of users, ensuring the application of industry usability standards while also enhancing the distinctive features of the website