Anusri Muukherjee
Corporate Communications @ Dr. Reddy's Laboratories | Crafting compelling content for global audiences.
Hyderabad, Telangana, India Contact info
💻
Strategic Communications📣
Corporate Communications🤳
Content Creation💡
Content Strategy💡
Branding Strategy
Hyderabad, India
Experienced marketer with expertise in strategic communications, digital campaigns, and brand management. Worked with renowned companies like Dr. Reddy's Laboratories and Cheenti. Skilled in web analytics, crisis management, and leadership communication. #StrategicCommunications #DigitalCampaigns #BrandManagement
Corporate Communications, Dr. Reddy’s Laboratories
May 2021 - Present
Hyderabad, India
- Partnered and led strategic key global communication projects – 360-degree integrated campaigns - content management, visual language, branding, on-ground and virtual activation
- Stakeholder management across geographies, business units, and manufacturing units for leadership speeches, newsletters, townhalls, employee engagement, awareness campaigns for safety, quality, compliance, learning and development initiatives etc
- Custodian of the Dr Reddy’s corporate brand, instrumental in initiating several brand-driven campaigns centred on archives, current events, and the brand’s identity - including but not limited to awareness/educational campaigns, marketing collaterals, memorabilia, merchandise etc
- End-to-end management and strategic guidance for the global corporate website’s revamp Stewarding Dr Reddy’s 40-year anniversary campaign that is prominently featured on social media and across multiple platforms - specialised branding, merchandise, media features with promoter family, videocasts for social media, internal campaigns on legacy with gifs, sharepoint site, podcasts, etc
- Responsible for critical org literature including annual reports, newsletters, corporate brochures, presentations, coffee table books, etc
- Best known for integrated campaigns - internal, social media and external comms - including award-winning campaigns for certain D2C wellness/nutrition products, events, organisational milestones, etc
- Job requires closely working with multiple internal and external stakeholders including 4-5 agencies that the function works with
- Curating content for shop-floor communication for various manufacturing facilities across the globe
- Managing the intranet - including but not limited to writing articles, ensuring information is correct and up to date.
- Stakeholder management across geographies, business units, and manufacturing units for leadership speeches, newsletters, townhalls, employee engagement, awareness campaigns for safety, quality, compliance, learning and development initiatives etc
- Custodian of the Dr Reddy’s corporate brand, instrumental in initiating several brand-driven campaigns centred on archives, current events, and the brand’s identity - including but not limited to awareness/educational campaigns, marketing collaterals, memorabilia, merchandise etc
- End-to-end management and strategic guidance for the global corporate website’s revamp Stewarding Dr Reddy’s 40-year anniversary campaign that is prominently featured on social media and across multiple platforms - specialised branding, merchandise, media features with promoter family, videocasts for social media, internal campaigns on legacy with gifs, sharepoint site, podcasts, etc
- Responsible for critical org literature including annual reports, newsletters, corporate brochures, presentations, coffee table books, etc
- Best known for integrated campaigns - internal, social media and external comms - including award-winning campaigns for certain D2C wellness/nutrition products, events, organisational milestones, etc
- Job requires closely working with multiple internal and external stakeholders including 4-5 agencies that the function works with
- Curating content for shop-floor communication for various manufacturing facilities across the globe
- Managing the intranet - including but not limited to writing articles, ensuring information is correct and up to date.
Head - Social Media, Cheenti
August 2020 - April 2021
- Strategic planning to maximise brand potential; developed and implemented competitive strategies to generate sales; expand market share to increase short- and long-term profits & incremental revenue
- Led a team of 20+ account managers and designers for Integrated Campaigns for 30+ clients (international and domestic) to reach their customers locally/globally with paid media (digital advertisements), emails, OOH, print advertisements etc
- in a cluttered digital arena (ecommerce, social media)
- As part of the apex team, worked to deepen identified revenue opportunities within the established client base, and drive consistent growth
- Led a team of 20+ account managers and designers for Integrated Campaigns for 30+ clients (international and domestic) to reach their customers locally/globally with paid media (digital advertisements), emails, OOH, print advertisements etc
- in a cluttered digital arena (ecommerce, social media)
- As part of the apex team, worked to deepen identified revenue opportunities within the established client base, and drive consistent growth
Social Media Specialist/Content Marketing Manager, myPAT
April 2018 - July 2020
- Planning and implementation of 360-degree campaigns for new and existing products, services, and brands
- Specialised promotional campaigns across verticals with varying target audience groups
- Defined content marketing objectives for new and returning customers that drive engagement, retention and recurring sales
- Led a team of 10 content writers and designers to drive all content marketing initiatives across platforms & mediums to drive traffic, engagement, and leads, that deliver sales and customer retention
- Progressively planned and initiated a 90-day content calendar for diverse audience sets across three verticals, keeping the desired goal (acquisition/revenue generation/referral)
- Best known for omni-channel campaigns with an optimised media-mix
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels
- Created and implemented Go-to-Market for multiple new products across verticals and for different audience groups
- Specialised promotional campaigns across verticals with varying target audience groups
- Defined content marketing objectives for new and returning customers that drive engagement, retention and recurring sales
- Led a team of 10 content writers and designers to drive all content marketing initiatives across platforms & mediums to drive traffic, engagement, and leads, that deliver sales and customer retention
- Progressively planned and initiated a 90-day content calendar for diverse audience sets across three verticals, keeping the desired goal (acquisition/revenue generation/referral)
- Best known for omni-channel campaigns with an optimised media-mix
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels
- Created and implemented Go-to-Market for multiple new products across verticals and for different audience groups
Digital Communications Volunteer, HUM
August 2016 - August 2018
Head - Marketing & Operations, Vyaan Organics
April 2017 - March 2018
Brand Solutions Manager, Momspresso
September 2015 - January 2016
Management Trainee, Alchemist
January 2015 - August 2015
Campus Calling, Hindustan Times
May 2010 - July 2010
Campus Journalist, Hindustan Times
April 2009 - August 2009
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Education
Post-Graduate Diploma in Marketing, Media and Communications
2013 - 2015
