Anu Sankar
Helping build brands that are memorable and human.
📲
UI/UX🖌
Visual Design💡
Branding Strategy📣
Social Media Marketing💻
Filmmaking⏩
Motion Graphics✍️
Illustration⏩
Video Editing📸
Photography💻
Music Production✍️
Copywriting
Bangalore, India
Hi, I'm Anu Sankar, a Designer/Storyteller from Bengaluru, India. With experience in top companies like saath.care and Loop Health, I have honed my skills in visual design, brand strategy, and UX design. I have worked closely with founding teams, conceptualizing and executing designs that create a strong brand presence. Let's connect! #DesignStoryteller #UXDesigner #VisualCommunication
Founder's Office (Design), saath.care
May 2023 - July 2024
Bengaluru, Karnataka, India
- Worked closely with the founding team, taking charge of all design needs from conceptualization to execution
- Designed and defined the brand to create a cohesive and scalable branding language to develop the landing pages, marketing materials, and brand communication collaterals
- Designed an MVP for our breast cancer platform, including a desktop app for patients and a multi-cancer monitoring platform for doctors and PAs
- As the company evolved, I led a brand discovery exercise to redefine our visual style and design system
- This involved crafting a user-centric narrative to guide the development of a robust framework, design guidelines, and comprehensive libraries
- Designed and defined the brand to create a cohesive and scalable branding language to develop the landing pages, marketing materials, and brand communication collaterals
- Designed an MVP for our breast cancer platform, including a desktop app for patients and a multi-cancer monitoring platform for doctors and PAs
- As the company evolved, I led a brand discovery exercise to redefine our visual style and design system
- This involved crafting a user-centric narrative to guide the development of a robust framework, design guidelines, and comprehensive libraries
Visual Designer, Loop Health
September 2021 - May 2023
Pune, Maharashtra, India
- Spearheaded the visual rebranding initiative, designing a user-friendly and responsive UI for the company website
- Established design framework for the marketing campaigns, standardized all the brand communication collaterals, all which increased conversions across platforms
- After the rebrand, I collaborated with the performance marketing team, creating and executing B2B ad campaigns
- This hands-on experience enhanced my skills with landing page optimization, digital marketing tools, website analytics, and conversion metrics etc
- Established design framework for the marketing campaigns, standardized all the brand communication collaterals, all which increased conversions across platforms
- After the rebrand, I collaborated with the performance marketing team, creating and executing B2B ad campaigns
- This hands-on experience enhanced my skills with landing page optimization, digital marketing tools, website analytics, and conversion metrics etc
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Education
Master in Design - M.Des, Communication Design
2018 - 2020
Indian Institute of Technology, Bombay
Bachelor of Technology - BTech, Mechanical Engineering
2014 - 2018
Government Engineering College, Idukki
