Aorin Shariyari
As the Country Marketing Manager at HP, I lead the brand team in developing and executing innovative and impactful marketing strategies for the gaming and healthcare sectors.
💬
Content Marketing💡
Content Strategy📈
Growth Hacking
Gurgaon, India
Experienced brand marketer with a proven track record of driving successful campaigns for top companies like HP, Max Healthcare, and Garena. Skilled in social media management, project coordination, and data-driven decision-making. #BrandMarketingExpert #DigitalStrategist #CommunityBuilder
Country Marketing Manager, HP India
June 2023 - March 2024
- Strategizing & spearheading the development and implementation of comprehensive social and digital marketing strategies to drive brand awareness, customer acquisition, and product adoption for HP gaming department
- Optimizing & managing paid search and social media advertising campaigns, ensuring maximum return on investment (ROI) and exceeding campaign targets
- Cultivating & expanding HP India’s social and digital presence across various platforms, resulting in increased brand visibility and engagement
- Championing & delivering the development and delivery of marketing training programs for product managers, equipping them with the necessary digital marketing skills
- Streamlining & implementing internal processes for product marketing activities, leading to improved efficiency and collaboration within the team
- Analyzing digital and social marketing campaign performance metrics and generating comprehensive reports to inform future strategies and decision-making
- Collaborating effectively with cross-functional teams (product, sales, etc
- ) to secure buy-in and support for digital marketing initiatives
- Integrating digital marketing insights and customer data into product development roadmaps, resulting in the launch of improved product features and functionalities that meet customer needs
- Planning entire content calendar and promotion budgets for the months along with KPI
- Optimizing & managing paid search and social media advertising campaigns, ensuring maximum return on investment (ROI) and exceeding campaign targets
- Cultivating & expanding HP India’s social and digital presence across various platforms, resulting in increased brand visibility and engagement
- Championing & delivering the development and delivery of marketing training programs for product managers, equipping them with the necessary digital marketing skills
- Streamlining & implementing internal processes for product marketing activities, leading to improved efficiency and collaboration within the team
- Analyzing digital and social marketing campaign performance metrics and generating comprehensive reports to inform future strategies and decision-making
- Collaborating effectively with cross-functional teams (product, sales, etc
- ) to secure buy-in and support for digital marketing initiatives
- Integrating digital marketing insights and customer data into product development roadmaps, resulting in the launch of improved product features and functionalities that meet customer needs
- Planning entire content calendar and promotion budgets for the months along with KPI
Assistant Manager - Marketing, Mobile Premiere League (MPL) India & Mayhem Studios
April 2022 - July 2023
- Strategizing & spearheading the development and implementation of comprehensive social and digital marketing strategies to drive brand awareness, customer acquisition, and community building for MPL and Mayhem Studio
Community Manager, Garena Free Fire India
March 2020 - March 2022
- Spearheaded process improvements within the social media & Content team, resulting in an increase in organic engagement & reach
Deputy Manager - Sales & Marketing, Max Healthcare India
April 2019 - March 2022
- Strategizing & spearheading the development and implementation of comprehensive social and digital marketing strategies to drive brand awareness, customer acquisition, and community building for Max Healthcare
Community & Project Manager, NODWIN Gaming
February 2014 - February 2019
- Strategizing & spearheading the development and implementation of comprehensive social and digital marketing strategies to drive brand awareness, customer acquisition, and community building for Max Healthcare
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Education
B.A. (English Hons.)
2012
Jamia Millia Islamia
