• Grew the main Instagram page from scratch→ 225K+, delivering 3× engagement uplift.
 • Directed multi-platform destination campaigns across Kashmir, Kerala, Rajasthan, Meghalaya, Sri Lanka, Thailand , Dubai & Bali.
 • Led viral destination launch organic and paid campaigns for Bali, Thailand, Dubai and local Indian destinations with 8M+ total impressions across creators.
 • Produced South India’s first VR tourism cabin launch, improving digital CTR by 300%.
 • Oversaw full creative team: editors, designers, writers, videographers, and community leads.
 • Managed influencer collaborations with top talent (Jumana Khan, Shehnaz Treasury, Saniya Ayyappan, Tanya Khaijow, Priya Warrier, Anaswara Rajan, Truly Nomadly, Travel with Sea Rats, etc.) reaching 20M+ audience.
 • Drove performance tracking, campaign optimization, and content-led conversions, directly contributing to record booking numbers in destinations like Kashmir and Bali.
 • Directed multi-country content production across Sri Lanka, Indonesia, Thailand, Dubai and India. 

 • Founded and scaled India’s first women’s surf hostel, building a trusted community brand around safety, empowerment and slow wellness travel.
 • Featured in Lonely Planet in 2025 as a top women-led destination for solo travelers.
 • Launched surf + wellness retreats within 12 months of opening, achieving consistent full bookings and repeat traveler retention.
 • Created viral campaign content generating 6M+ views, with multiple videos 1M+, establishing brand visibility across India, GCC & Asia.
 • Operated as a one-woman marketing engine: content, UGC systems, creative direction, social growth, partnerships, and PR.
 • Grew the brand’s digital presence organically with strong engagement and community participation.
 • Expanded retreats to Sri Lanka, Thailand and initiated GCC expansion within the first year, positioning House of Surf as a global women’s wellness retreat brand.
 • Currently leading GCC expansion of women-only surf + wellness retreats while maintaining full capacity to deliver high-impact marketing leadership for Saudi-based tourism, wellness, lifestyle, and experiential brands. 

 • Conceptualized and launched the brand from scratch — naming, identity, GTM, content, campaigns.
 • Directed India’s first record-holding 4x4 expedition of the largest convoy from Indias lowest point to worlds highest motorable road, leading 55 participants + 18 vehicles across extreme terrain; secured India Book of Records + Asia Record.
 • Built complete digital ecosystem in <90 days, including social, influencer, PR and performance funnels.
 • Produced high-impact expedition content generating 2M+ organic views across platforms within weeks.
 • Scaled @realhighexpeditions with strong visual identity, UGC pipelines, and multi-format storytelling.
 • Independently managed all creative + growth functions, demonstrating CMO-level agility.
 • Managed all sponsor and communication partnerships especially with Asia and India Book of Records team, finally resulting in creating 2 new records! 

 • Developed performance-driven ad campaigns that improved CTR & engagement by 2×, strengthening acquisition funnels for wellness products.
 • Wrote high-converting video scripts, performance ads, social media flows, and platform-native content for Facebook, Instagram, YouTube & Google Ads.
 • Collaborated with design, media buying, and product teams to optimize copy-to-creative alignment, directly improving campaign ROAS.
 • Created content frameworks for retention, activation and education flows, supporting product adoption.
 • Supported wellness influencer collaborations by preparing concept notes, scripts, and messaging guidelines, increasing creator-led conversions and trust.
 • Utilized A/B testing, copy performance analytics, keyword optimization, and funnel insights to refine campaign messaging.