- Developed, executed, and managed a dynamic digital video campaign (DVC), "Birla Hai To Bharosa Hai," from strategy to implementation, resulting in a 30% increase in brand engagement
- Worked closely with all stakeholders to create and implement a comprehensive brand book, providing a unified brand voice and visual identity across all platforms
- Executed highly targeted Google Ads campaigns by leveraging audience segmentation, precise keyword targeting, and ad extensions
- Conducted regular A/B testing on ad creatives and copy to optimize click-through rates, resulting in a 40% improvement in ad performance and an 18% reduction in cost per acquisition (CPA)
- Spearheaded the growth of the company's LinkedIn presence, organically increasing followers by 7,000 within 9 months
- Streamlined the workflow between internal teams and external agencies, optimizing the creative development process and minimizing turnaround time to less than 24 hours from 72+ hours
- Designed and executed end-to-end digital marketing campaigns for B2B doctors across Push, SMS, Email, WhatsApp, and performance marketing channels, contributing to a 20% increase in referrals
- Conducted in-depth analysis of user journeys, providing actionable insights and recommendations to enhance traffic and funnel performance, resulting in a 15% increase in website traffic
- Implemented advanced tracking configurations in Google Analytics, utilizing custom events and goals to gain deeper insights into user behavior and campaign performance
- Analyzed data to identify conversion bottlenecks, leading to strategic optimizations and a more than 10% increase in overall website conversion rates
- Introduced a data-driven approach to enhance the Go-To-Market strategy by implementing front-end tracking metrics that seamlessly connected with the call center, allowing for real-time measurement of campaign effectiveness
- This resulted in a 20% improvement in conversion rates and a more responsive and customer-centric Go-To-Market approach

- Lead sales enablement activities - Communicate value proposition and provide high value sales tools, training and collateral (pitch decks & battlecard) resulting in 100+ global prospects reach outs and 2 POs within 3 months
- Conceptualize and create content articulating the product narratives, value proposition and positioning to generate the brand’s visibility
- Plan and execute successful product launches, including coordinating cross-functional teams, setting timelines, and ensuring effective communication
- Evangelize the product through industry podcast, community engagement and partnerships
- Manage designers to create end to end promotional plans for events, gated content and product features
- Work closely with product development and sales teams to align strategies and goals
- Collaborate with Client Servicing team to create and publish success stories of 10+ clients

- Managed 3 employee branding marketing projects by building a strong brand, inside and outside the organization, according to the company’s mission & principles
- Assisted the APAC HR team in developing and implementing strategic and tactical branding, external communications plans for the company
- Produced 15+ pieces of engaging content, including articles, videos, and testimonials, showcasing the company culture and employee experiences which led to 32% increase in Glassdoor and AmbitionBox ratings

- Co-Founded and established an event management company, specializing in creating and executing formal events for corporate and private clients
- Successfully secured contracts with major clients including Government of Uttarakhand, contributing to a portfolio that generated over 35 lakhs in revenue per year
- Managed end-to-end event planning processes, overseeing 20+ events with an average attendance of 150+ attendees
- Coordinated with vendors, suppliers, and venues to ensure the timely and cost-effective delivery of event requirements
- Negotiated and secured partnerships with key stakeholders, vendors, and sponsors, resulting in 15+ of strategic partnerships and 34% increase in sponsorship revenue
- Cultivated strong client relationships through effective communication, collaboration, and attentive service delivery, resulting in 29% increase in client retention and 15% increase in client referrals
- Recruited and trained a team of 50+ professionals, fostering a positive work culture and productivity
- Identified opportunities to optimize operational efficiency and reduce costs without compromising quality, resulting in 13% decrease in expenses and improved profitability margins

- Grew the customer base by 10% through the promotion of products, services, and content over social media, while ensuring the implementation of the organization’s brand and social media strategy
- Increased social media engagement by 6
- 5% over two months, leading to a 25% increase in followers and amplifying brand visibility and reach
- Established partnerships with over 20 influencers, resulting in a 28% increase in brand mentions and reach
- Implemented social media customer service initiatives, resulting in an 8% increase in positive customer feedback, fostering brand advocacy and loyalty